# Premium Grab-and-Go Meals The Eataly Pronto Meals are Freshly Prepared and Healthy By Michael Hemsworth | Published 2017-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eataly-pronto References: [delimarketnews](https://www.delimarketnews.com/retail/eataly-unveils-pronto-brand-grab-n-go-meal-kits/melissa-de-leon/tue-09192017-1136/5050) & [eataly](https://www.eataly.com/) The [grab-and-go meal market](https://www.trendhunter.com/trends/tacodeli-grab-go) is expanding at an exponential rate with more brands getting involved than ever with the options under the [Eataly Pronto](https://www.trendhunter.com/trends/eataly-caff) brand being some of the latest. The new line of products from the eatery includes [sandwiches, salads](https://www.trendhunter.com/trends/hot-or-cold-salad-and-noodle-meal-kits) and other lunch fare that is all priced between $6 and $13 to make it appropriate for those who want to pick up something affordably priced midday. Lunchtime meal options usually consist of fast food or overpriced takeout, which has seen brands that offer affordable, healthy options experience distinct favoring by urban consumers. The Eataly Pronto products are an example of this and are being test piloted from the brand's Manhattan location in New York City with an expansion expected if sales are positive. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 65% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premium Grab-and-go Meals:** The grab-and-go market continues to expand, providing an opportunity for affordable and healthy meal options. - **Affordable and Healthy Lunch Options:** Providing affordable and healthy lunch options is becoming increasingly popular, with brands like Eataly Pronto leading the way. - **Urban Consumer Demand for Healthy Lunch Fare:** Urban consumers are favoring brands that offer affordable, healthy lunch options, creating a demand for grab-and-go options like Eataly Pronto. ### Where This Applies - **Food and Beverage Industry:** As consumers demand more grab-and-go options, there is potential for the food and beverage industry to create and market more affordable and healthy lunch fare. - **Meal Delivery Services:** Meal delivery services can capitalize on the growing demand for premium grab-and-go meals by offering fresh and healthy options for consumers to order and have delivered to them. - **Fast Food Industry:** The fast food industry may need to adapt and provide healthier options in order to compete with the demand for more affordable and healthy grab-and-go meal options. ## Related on Trend Hunter - [Heat-to-Eat Snack Ranges](https://www.trendhunter.com/trends/urban-eat-foodtogo-range.md) - [Single-Serve Grocer Meals](https://www.trendhunter.com/trends/heatandeat-meals.md) - [Ultra-Fresh Deli Meals](https://www.trendhunter.com/trends/fresh-food-for-now.md) - [Clean-Ingredient Ready Meals](https://www.trendhunter.com/trends/proper-good-soups.md) - [Nutritious Cafe Meal Menus](https://www.trendhunter.com/trends/pret-a-manger-super-plates.md) - [Grab-And-Go Grocery Locations](https://www.trendhunter.com/trends/trader-joes-pronto.md) - [Chef-Crafted Non-Frozen Ready Meals](https://www.trendhunter.com/trends/blue-apron-prepared-ready-meals.md) - [Healthy Take-Out Promotions](https://www.trendhunter.com/trends/on-the-go-bundle.md) - [Elevated Fast-Casual Entrees](https://www.trendhunter.com/trends/just-salad-market-plates.md)