# Nostalgic Adult Nutrition Cereals Eat Your Mouth Off Cereal Has 22-Grams of Protein and No Sugar By Michael Hemsworth | Published 2024-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eat-your-mouth-off-cereal References: [snackandbakery](https://www.snackandbakery.com/articles/110397-wk-kellogg-introduces-eat-your-mouth-off-cereal) & [wkkellogg](https://www.wkkellogg.com/en-us/home.html)  Eat Your Mouth Off cereal has been introduced by the [WK Kellogg Co.](https://www.trendhunter.com/trends/wk-kellogg-co) as its latest cereal brand that's targeted towards Millennial and Gen Z consumers to cater to their nutritional and flavor preferences. The cereals come in Fruity and Chocolate varieties, which are both formulated with 22-grams of [plant-based protein](https://www.trendhunter.com/trends/magic-spoon-protein-granola), [zero grams of sugar](https://www.trendhunter.com/trends/holies-cereal) and two-grams or less of net carbs in each serving. The cereals come in 7.5-ounce boxes that contain five servings each and come with a suggested price of $8.99. Senior Marketing Director Sadie Garcia spoke on the Eat Your Mouth Off cereal saying, "It's been just a year since this team, driven by curiosity and a hunger for something new, began envisioning cereal not only as a nutritious option, but as a way to inject fun into your breakfast, snack, or meal experience. From there, Eat Your Mouth Off was born as a brand that goes beyond being good for you; it's so delicious that you'll want to 'Eat Your Mouth Off.'" Image Credit: WK Kellogg Co. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 88% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Nostalgic Adult Nutrition Cereals:** Catering to Millennial and Gen Z consumers, WK Kellogg Co. introduces Eat Your Mouth Off cereal with flavors and nutritional values that resonate with nostalgic preferences. - **Plant-based Protein Cereals:** WK Kellogg Co.'s new cereal brand, Eat Your Mouth Off, taps into the growing demand for plant-based protein options in the breakfast and snacking market. - **Functional Cereal Packaging:** With its 7.5-ounce boxes, Eat Your Mouth Off cereal offers convenient and portioned servings, providing a disruptive opportunity in the packaging industry for functional breakfast options. ### Who This Affects Most - **Food and Beverage:** WK Kellogg Co.'s Eat Your Mouth Off cereal demonstrates innovative trends in the food and beverage industry by targeting specific consumer demographics and their nutritional preferences. - **Health and Wellness:** The introduction of Eat Your Mouth Off cereal aligns with the health and wellness industry's focus on plant-based protein and reduced sugar alternatives. - **Packaging:** WK Kellogg Co.'s unique 7.5-ounce box packaging for Eat Your Mouth Off cereal presents an opportunity to disrupt the packaging industry, specifically in the functional breakfast segment. ## Related on Trend Hunter - [Plant-Based Cereal Debuts](https://www.trendhunter.com/trends/wk-kellogg-co.md) - [Chocolatey Protein-Packed Cereals](https://www.trendhunter.com/trends/high-protein-bites.md) - [Nostalgic Cereal-Flavored Protein Powders](https://www.trendhunter.com/trends/kos-3.md) - [Lifestyle-Conscious Cereal Products](https://www.trendhunter.com/trends/kelloggs-special-k-cereals.md) - [Marshmallow-Infused Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-protein-cereal.md) - [Cookie-Flavored Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-grain-free-cereals.md) - [Collaboration Protein-Packed Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-cinnamon-toast-crunch.md) - [Irrisistible Chef-Crafted Cereals](https://www.trendhunter.com/trends/best-behavior.md) - [Nostalgic Keto-Friendly Cereals](https://www.trendhunter.com/trends/incredibowl.md)