# Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker

By Laura McQuarrie | Published 2025-06-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/eat-your-buddig
References: [prnewswire](https://www.prnewswire.com/news-releases/meet-the-buddig-grandma-a-new-kind-of-influencer-302493718.html) & [buddig](http://www.buddig.com/)

![Grandmotherly Lunchmeat Campaigns](https://cdn.trendhunterstatic.com/thumbs/575/eat-your-buddig.jpeg)

Carl Buddig and Company debuted its Eat Your Buddig campaign to encourage people to take better care of themselves with a nudge from The Buddig Grandma. At a time when grocery prices are skyrocketing, the brand is out to underline that affordable, quality lunchmeat is still an option. "Grandma embodies our heritage and mission," said Matt Barlow, Vice President of Brand and Commerce Marketing at Buddig, "Reminding people that caring for yourself doesn't have to be complicated or expensive."

As skepticism toward influencer product recommendations grows, people are turning away from overly polished content and content creators with meticulously curated aesthetics. In response, brands are spotlighting grandmothers, whose wisdom, lived experience, and no-nonsense advice feel refreshingly authentic and worth trusting.