# Interactive Food Campaigns Toaster Strudel Launched Eat What You Tweet to Gain Followers By Nicole Ballantyne-Choo | Published 2013-08-27 | Updated 2013-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eat-what-you-tweet References: [mashable](http://mashable.com/2013/08/26/toaster-studel-twitter/) To get personal with toaster strudel lovers, the company launched the 'Eat What You Tweet' campaign to create interaction. Up until very recently, the mouth-watering favorite treat had no social media identity. However, since [Pillsbury](https://www.trendhunter.com/trends/pillsbury-toaster-strudel-products) Toaster Strudel made themselves accessible online, they've grabbed people's attention. For this [fun campaign](https://www.trendhunter.com/trends/feed-the-fun) to be successful, people need to start being pro-active about their pastries. The way this works is people tell Toaster Strudel how they get their morning started via [Twitter](https://www.trendhunter.com/trends/barcade-campaign) with #StrudelArt in their update. Once you share your morning online, the team will send you a message back! The message includes the picture of a strudel with personalized icing that coincides with how you spend your morning. This is a great campaign to get a younger generation who already loves the dessert to get active on social media and be toaster strudel followers for life. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 27% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Social Media Campaigns:** Using social media interaction to gain brand loyalty and engagement. - **Personalized Market Campaigns:** Providing unique personalized experiences for customers to build brand loyalty. - **Foodvertising:** Innovative food campaigns that blend food and advertising to create unique experiences and engagement. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can use this campaign strategy to build brand loyalty and engagement. - **Marketing and Advertising:** Advertising companies can develop interactive campaigns that use social media to build engagement and brand identity. - **Social Media:** Use of social media to create personalized interactive campaigns that are tailored to specific audiences. ## Related on Trend Hunter - [Re-Energized Snack Campaigns](https://www.trendhunter.com/trends/speakie-snackie-campaign.md) - [Gen Z Breakfast Campaigns](https://www.trendhunter.com/trends/start-the-day-the-totinos-way.md) - [Quirky Edible Mascots](https://www.trendhunter.com/trends/team-sprinkles.md) - [Interactive Treat Campaigns](https://www.trendhunter.com/trends/falling-treats.md) - [Toaster Pastry Prediction Platforms](https://www.trendhunter.com/trends/prop-tarts.md) - [Frozen Pizza-Centered Campaigns](https://www.trendhunter.com/trends/frozen-pizza-publicist.md) - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Savory Toaster Pastries](https://www.trendhunter.com/trends/ginsters-pastry-toasties.md)