# Healthy Travel Pop-Ups 'Eat Well. Travel Further.' Lets Travelers Eat Healthy in Transit By Joey Haar | Published 2017-06-30 | World Source: Trend Hunter, https://www.trendhunter.com/trends/eat-well-travel-further References: [wellandgood](https://www.wellandgood.com/good-travel/wellness-pop-ups-airports-highways-summer-travel/) & [hmshost](https://www.hmshost.com/news/details/eat-well-travel-further) Traveling is a surefire way to break a diet, both during one's vacation and when in transit, so HMSHost's 'Eat Well. Travel Further.' has targeted the latter. The series of pop-ups will offer travelers [healthy food choices in airports](https://www.trendhunter.com/trends/beyond-burger) and at highway rest stops — places where health food wouldn't otherwise be found. Everyone's had the experience of a harried dash to catch a bus, train, or plane connection, with the only food that they have time to grab en route being a pre-made sandwich or, worse, a bag of potato chips. The Eat Well. Travel Further. pop-ups solve this by offering popular health food items in quick, travel-friendly formats. These include things like [wellness shots, probiotic beverages](https://www.trendhunter.com/trends/elevate), and healthy bento boxes such as the Paleo Snack Box and the Protein Lunch Box. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Health-conscious Travel:** Opportunity for businesses to create convenient and nutritious food options for travelers in transit. - **Pop-up Health Food:** Potential to disrupt traditional fast food options at airports and rest stops by offering healthy alternatives. - **Wellness on the Go:** Innovations can focus on providing portable wellness products and snacks for travelers. ### Industries Being Reshaped - **Hospitality:** Hotels and resorts can offer healthy grab-and-go options for guests on the move. - **Food Service:** Restaurants and catering companies can explore pop-up concepts with healthy and convenient food choices. - **Transportation:** Airports, train stations, and highway rest stops can partner with health food brands to provide healthier options for travelers. ## Related on Trend Hunter - [Traveler-Focused Nutrition Features](https://www.trendhunter.com/trends/healthfocused-travel-technology.md) - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Replenishing Travel Supplements](https://www.trendhunter.com/trends/good-flyte.md) - [Business Traveler Wellness Guides](https://www.trendhunter.com/trends/corporate-traveler.md) - [Flavor-Filled Airport Pop-Ups](https://www.trendhunter.com/trends/hichew-getaway-mix-layover.md) - [Personalized Travel Wellbeing Platforms](https://www.trendhunter.com/trends/personalized-wellbeing-solutions.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Discomfort-Addressing Travel-Friendly Products](https://www.trendhunter.com/trends/constipation-during-travel.md) - [Portable Travel-Friendly Supplements](https://www.trendhunter.com/trends/ine-nutrition-1.md)