# Plant-Powered Meal Replacement Bars Eat Virgin's Meal Replacement Bars Use Nutritious Whole Foods By Laura McQuarrie | Published 2023-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eat-virgin References: [vegconomist](https://vegconomist.com/food-and-beverage/sweets-snacks/eat-virgin-meal-bars-choppa/) & [eatvirgin](https://eatvirgin.com/)  Eat [Virgin](https://www.trendhunter.com/trends/dirty-virgin) is a new meal replacement bar brand founded by LA [Rice](https://www.trendhunter.com/trends/rice-krispies-squares-yule-log-style), Natasha Pestano Rice and platinum-selling rapper NLE Choppa, and it's a nutrient-dense option that uses only whole-food ingredients and minimal processing. As the brand says, "We believe that you deserve a nutrient-rich life. Eating right is not a luxury, it’s our birth right." These [plant-based and organic meal replacement bars](https://www.trendhunter.com/trends/plantbased-nutrition-bar) speak to consumers who prioritize their health and well-being and strive to make conscious eating choices that align with their values. These health-conscious, environmentally aware consumers are looking for convenient and nutritious alternatives to support their busy lifestyles. All the while enjoying the benefits of whole-food ingredients, vitamin- and mineral-rich formulas, complete protein and prebiotic fiber, consumers will appreciate the taste of decadent varieties like Cherry x Chocolate, Pineapple x Coconut and Coffee x Hemp. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 63% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meal Replacement:** Meal replacement products made entirely from whole-food ingredients and minimal processing - **Organic Meal Replacement:** Meal replacement products made from organic, plant-based ingredients - **Conscious Eating Choices:** Consumers prioritizing their health and well-being through convenient, nutritious and environmentally-friendly food alternatives ### Sectors Adopting This - **Food and Beverage:** Opportunities for food and beverage manufacturers to develop plant-based and organic meal replacement products with clean, nutrient-dense ingredients - **Health and Wellness:** Opportunities for health and wellness professionals to promote the benefits of plant-based and organic meal replacement products as a convenient and nutritious way to support a healthy lifestyle - **Sustainability:** Opportunities for sustainable product development, packaging and marketing in the food and beverage industry, to appeal to environmentally-conscious consumers seeking nutritious and plant-based food alternatives ## Related on Trend Hunter - [Nutrient-Dense Formulas](https://www.trendhunter.com/trends/allinone-meal-replacement.md) - [Real Food Meal Replacements](https://www.trendhunter.com/trends/performance-products.md) - [Plant-Based Meal Replacements](https://www.trendhunter.com/trends/sperri.md) - [Nutritionally Complete Meal Solutions](https://www.trendhunter.com/trends/sneak-energy-2.md) - [Plant-Based Bottled Meal Replacements](https://www.trendhunter.com/trends/alpro-meal-to-go.md) - [Plant-Based Complete Nutrition Bars](https://www.trendhunter.com/trends/complete-nutrition-bar.md) - [Plant-Powered Breakfast Bars](https://www.trendhunter.com/trends/complete-kickstart-bar.md) - [Plant-Based Meal Replacements](https://www.trendhunter.com/trends/levana-nourishments.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md)