# Community-Building Food Events The President's Choice Eat Together Day Encourages Shared Meals By Mary Van Puymbroeck | Published 2017-06-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/eat-together-day References: [facebook](https://www.facebook.com/PCEatTogether/) & [eattogether.presidentschoice](http://eattogether.presidentschoice.ca/) President's Choice has launched Eat Together Day in an effort to bring more Canadians to the dinner table and to help them live happier and healthier lives. After a successful launch of its Eat Together film -- an inspiring, feel-good short film where an apartment community is brought together through food -- PC decided to go one step further. On June 29th, PC will host the first Eat Together Day to encourage [Canadians to connect through food](https://www.trendhunter.com/trends/canadian-charity). PC Chairman and CEO Galen G. Weston says, "On June 29th, Eat Together Day, we challenge Canadians to imagine the impact we could have if, just a little more often, we took the time to eat together.” In a survey conducted by PC, it was found that 93% of Canadians agree that children grow up happier and healthier when families eat together, while 78% of Canadians believe we see each other as equals when we eat together. On June 29th, [Loblaw](https://www.trendhunter.com/trends/doordash-and-pc-optimum) grocery stores will be hosting a [community BBQ](https://www.trendhunter.com/trends/burgers-to-beat-ms-day) in honor of the first Eat Together Day ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 30% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Community-building Food Events:** Opportunity for food brands to organize community food events, where the focus is on bringing people together, building connections, and fostering a sense of belonging. - **Shared Meals:** Shared meals can be marketed as a way to promote health and happiness, as well as a way to overcome differences and promote equality. - **Social Impact Marketing:** Opportunities for brands to create marketing campaigns that focus on the social impact and emotional benefits of products or services, rather than just their functional benefits. ### Where This Applies - **Food and Beverage:** Food and beverage brands can create products and services that are specifically designed to bring people together and foster a sense of community. - **Retail:** Retail brands can organize community events to promote their brands and create a sense of community around their products and services. - **Hospitality:** Hospitality brands can leverage their experience in creating social spaces to facilitate community-building food events that appeal to their target audiences. ## Related on Trend Hunter - [Honorary Food Initiatives](https://www.trendhunter.com/trends/nelson-mandela-day.md) - [Summer Entertaining Food Collections](https://www.trendhunter.com/trends/presidents-choice-products.md) - [Urban Communal Dining Events](https://www.trendhunter.com/trends/communal-table-event.md) - [Pop-Up Takeout Joints](https://www.trendhunter.com/trends/popup-takeout-joints.md) - [Family-Assisting QSR Initiatives](https://www.trendhunter.com/trends/mchappy-day.md) - [Charitable Food Donation Initiatives](https://www.trendhunter.com/trends/mandela-day-dash.md) - [Branded Food Insecurity Initiatives](https://www.trendhunter.com/trends/never-miss-lunch.md) - [Social Good Burgers](https://www.trendhunter.com/trends/burgers-to-beat-ms.md) - [QSR Food Donations](https://www.trendhunter.com/trends/the-giving-page.md)