# Satirical Popsicle Snacks MSCHF's Eat the Rich Popsicles Turns Billionaires to Ice Pops By Amy Duong | Published 2022-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eat-the-rich-popsicles References: [hypebeast](https://hypebeast.com/2022/7/mschf-eat-the-rich-popsicles-release-info)  New York-based art collection imprint [MSCHF](https://www.trendhunter.com/trends/mschf-eat-the-rich) introduces the new playful Eat the Rich popsicles. Essentially, the studio turns the world's most famous billionaires into icy snacks that are anthropomorphically made. It continues to build upon the concept of "eating the rich" as the political slogan often used to speak about the existing class conflict and the anti-capitalism mindset. It is attributed to the works of the late Genevan philosopher Jean-Jacques Rousseau. The popsicles include the faces of billionaires such as Jeff Bezos, Mark Zuckerburg, Jack Ma, Bill Games, and Elon Musk. These are also inspired by the playful [Good Humor-Breyers](https://www.trendhunter.com/trends/iconic-ice-cream) popsicle label that has the gumball eyes for a touch of a nostalgic feel this summer. Image Credit: MSCHF ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 55% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Political Satire Food:** The creation of satirical food items that make a statement on societal issues and bring humor to political discourse. - **Anthropomorphic Food:** The use of anthropomorphism in food branding to create playful and eye-catching products. - **Anti-capitalist Imagery:** The use of anti-capitalist imagery and slogans in consumer products as a form of activism and social commentary ### Sectors Adopting This - **Food and Beverage:** There is opportunity for food companies to create unique and playful products that stand out in a crowded market by using satire and anthropomorphism. - **Art and Design:** Art and design studios can utilize their creativity to produce unique and socially conscious food products that make a statement and stand out in a competitive market. - **Activism:** By incorporating social commentary into consumer products, activist groups can use these items as a way to spread their message and create change. ## Related on Trend Hunter - [Billionaire-Shaped Ice Pops](https://www.trendhunter.com/trends/mschf-eat-the-rich.md) - [Frozen Wine Desserts](https://www.trendhunter.com/trends/ros-popsicles.md) - [Mythically Inspired Ice Pops](https://www.trendhunter.com/trends/unicorn-twist-pops.md) - [Functional Popsicle Lines](https://www.trendhunter.com/trends/popoff.md) - [Collaborative Ice Cream Jewelry](https://www.trendhunter.com/trends/iconic-ice-cream.md) - [Bubblegum-Flavored Popsicles](https://www.trendhunter.com/trends/hubba-bubba-ice-lolly.md) - [Satirical Girl Scout Cookies](https://www.trendhunter.com/trends/mschf-scout-cookies.md) - [Cartoon-Inspired Frozen Treats](https://www.trendhunter.com/trends/spongebob-squarepants-pops.md) - [Better-For-You Frozen Pops](https://www.trendhunter.com/trends/chloes.md)