# Free-From Multipack Snack Boxes These Eat Real Snacks are Available at Costco UK By Michael Hemsworth | Published 2020-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eat-real-snacks References: [conveniencestore](https://www.conveniencestore.co.uk/grocery-and-snacks/eat-real-snacks-unveils-a-15-pack-multibox/604658.article) & [eatreal](https://www.eatreal.co.uk) [Eat Real](https://www.trendhunter.com/trends/eat-real-snacks-1) snacks has announced a new multipack snack option that has been created in partnership with [Costco UK](https://www.trendhunter.com/trends/nut-butter-filled-dates) to offer consumers a range of edibles to enjoy. The multipack contains 15 servings in total of the brands best-selling Lentil, [Hummus and Quinoa Chips](https://www.trendhunter.com/trends/eat-real-and-belazu) in three flavor options, and are all free from 14 major allergens to make them suited for lunches and more. The larger serving format and snack-sized bags will accommodate snackers seeking out a way to easily enjoy a nibble whenever the mood strikes without having to do any manual portion control. Director of Commercial Sales & Marketing at Eat Real Debbie King spoke on the new product saying, "These mega-multipacks deliver a fantastically convenient and cost-effective way to bulk buy some of our most popular snacks. We know that the impulse pack sizes are a popular choice for on the go snacking and meal deals, and are confident that these new multiboxes will appeal to independent operators and smaller retailers seeking best value for their customers.” ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Convenient Snack Multipacks:** Opportunity to create convenient multipack options for consumers who enjoy snacking on-the-go without manual portion control. - **Free-from Snacks:** Potential to tap into the growing demand for allergen-free snacks by creating products that are free from major allergens. - **Bulk Buying Options:** Opportunity to offer cost-effective bulk buying options to consumers, catering to their preference for value and convenience. ### Who This Affects Most - **Snack Food Industry:** Disruptive innovation opportunity to expand product lines with convenient and allergen-free snack multipack options. - **Convenience Store Industry:** Opportunity to attract consumers by offering cost-effective bulk buying options for popular snacks. - **Retail Industry:** Potential to cater to the needs of independent operators and smaller retailers by providing best value options for their customers. ## Related on Trend Hunter - [Portioned Lentil Chip Packaging](https://www.trendhunter.com/trends/properchips-multipacks.md) - [Value-Sized Nut Butter Snacks](https://www.trendhunter.com/trends/nut-butter-filled-dates.md) - [Flavorful Portioned Snack Products](https://www.trendhunter.com/trends/graze-snack-packs.md) - [Quinoa Crisp Expansions](https://www.trendhunter.com/trends/undercover-snacks-1.md) - [Health-Focused Lentil Chips](https://www.trendhunter.com/trends/properchips-multipack-range.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Family-Friendly Organic Cracker Packs](https://www.trendhunter.com/trends/marys-gone-crackers-familysized-packs.md) - [Nutritious Hummus Snack Packs](https://www.trendhunter.com/trends/chicp-snack-packs.md) - [Authentic Cuisine Hummus Chips](https://www.trendhunter.com/trends/eat-real-and-belazu.md)