# Better-for-You Snack Rebrands Eat Real's New Rebranding Highlights Nutritious Ingredients By Jana Pijak | Published 2024-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eat-real-1 References: [instagram](https://www.instagram.com/eatrealsnacks/?hl=en)  Snack brand [Eat Real](https://www.trendhunter.com/trends/eat-real-snacks-1) recently announced a bold rebrand aimed at celebrating authentic food experiences. Launching a fresh brand identity with vibrant packaging, Eat Real is making a statement with its commitment to quality ingredients and great taste. The rebrand extends across the brand's Lentil, Quinoa, Hummus, and Veggie Chip ranges, showcasing a diverse array of flavors inspired by global culinary influences. From Zesty Lemon and Chilli to aromatic Tomato and Basil, Eat Real's revamped lineup embraces unique flavors. Available in [Waitrose](https://www.trendhunter.com/trends/the-curators) and [Asda](https://www.trendhunter.com/trends/kelloggs-snack-range) grocers across the UK from February -- before hitting nationwide retailers -- this new packaging embodies Eat Real's flavor-packed snacks and nutritious ingredients. With a commitment to authenticity and innovation, Eat Real aims to provide consumers with better-for-you snack options and offers plant-based and gluten-free options. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 83% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Ingredient Celebration:** Highlighting quality ingredients and global flavors, brands are embracing authentic food experiences through vibrant rebranding. - **Diverse Flavor Exploration:** Revamping product lineups with unique tastes, brands are tapping into diverse culinary influences to offer innovative snacking options. - **Plant-based Innovation Wave:** Responding to consumer demands, brands are shifting towards plant-based and gluten-free options to cater to the rising trend of better-for-you snacks. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry is ripe for disruptive innovation opportunities as brands focus on elevating product experiences with authentic ingredients and global flavors. - **Retail and Packaging:** In the retail and packaging sector, there is a growing need for innovative designs that communicate brand values and highlight diverse flavor offerings to attract health-conscious consumers. - **Health and Wellness:** The health and wellness industry is seeing a surge in plant-based and gluten-free product development, presenting an opportunity for brands to capitalize on the demand for better-for-you snacking options. ## Related on Trend Hunter - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Better-For-You Snack Branding](https://www.trendhunter.com/trends/unique-snacks.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Bold Chickpea Brand Refreshes](https://www.trendhunter.com/trends/festive-chickpea-hearts.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Authentic Cuisine Hummus Chips](https://www.trendhunter.com/trends/eat-real-and-belazu.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)