# Eco-Friendly Diets The PB & J Campaign By Tommy Nguyen | Published 2008-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eat-peanut-butter-and-save-the-world References: [ratemyideas](http://www.ratemyideas.com/story.php?title=The_PBJ_Campaign-1) & [pbjcampaign.org](http://www.pbjcampaign.org/) A environmental campaign started by ordinary citizens is calling for a peanut butter diet. It's called the The PB&J Campaign, but it's not restricted to peanut butter and jam sandwiches. The premise is that eating plant-based foods will do less harm to the earth then eating animal and fish products. "Each time you have a PB & J you shrink your carbon footprint, you reduce greenhouse gas emissions and water pollution, and cut back on habitat destruction, and you conserve water," PB&JCampaign.org explains. They emphasize that every time you choose to eat plant-based foods, and non-dairy products like soy milk, you're helping the environment. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Diets:** A rising trend in eco-friendly diets that promotes the consumption of plant-based foods as a means to reduce environmental harm. - **Sustainable Food Consumption:** An emerging trend of conscious eating habits that prioritize foods with a lower carbon footprint and less impact on the environment. - **Environmental Activism:** A growing trend of ordinary citizens advocating for dietary changes to combat climate change and protect the planet. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to develop and market innovative plant-based and sustainable food products. - **Agriculture:** Disruptive innovation opportunities for agriculture companies to explore and invest in eco-friendly farming practices, such as organic farming and vertical farming. - **Alternative Protein:** Rising demand for alternative protein sources presents an opportunity for companies in the alternative protein industry to innovate and produce sustainable plant-based meat and dairy alternatives. ## Related on Trend Hunter - [Protein PB&J Sandwiches](https://www.trendhunter.com/trends/jams.md) - [Rainforest Protection Peanut Butters](https://www.trendhunter.com/trends/special-peanut-butter.md) - [Peanut Butter Sandwich Smoothies](https://www.trendhunter.com/trends/nkters.md) - [Veganuary-Themed Food Campaigns](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary.md) - [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md) - [Healthy PB&J Sandwiches](https://www.trendhunter.com/trends/healthy-pbj-sandwiches.md) - [Sandwich-Making Multitools](https://www.trendhunter.com/trends/national-peanut-butter-and-jelly-day.md) - [Branded Dairy-Free Initiatives](https://www.trendhunter.com/trends/oatbox-resoatlution-challenge.md) - [Nostalgic Packed Lunches](https://www.trendhunter.com/trends/pbj-packed-lunch-specials.md)