# Protein Consumption Challenges Beef Checkoff Challenges Consumers to Eat More Protein for 30 Days By Laura McQuarrie | Published 2015-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eat-more-protein References: [cattlenetwork](http://www.cattlenetwork.com/my-beef-checkoff/beef-checkoff-introduces-protein-challenge) & [beefitswhatsfordinner](http://www.beefitswhatsfordinner.com/proteinchallenge.aspx) In an attempt to get people to eat more protein, Beef Checkoff created the [30 Day Protein Challenge](https://www.trendhunter.com/trends/fresh-start-challenge). This initiative aims to get people to spread out protein consumption throughout the day, since Americans tend to get the majority of protein from dinner meals. Because eating the optimal amount of protein has been linked to improvements in overall health, the goal is to encourage consumers to work their way up to eating 30 grams of protein with every meal. For inspiration, Beef Checkoff has compiled protein-rich recipe suggestions for breakfast, lunch, snacks and dinner. Additionally, the challenge supplies guides on hunger, adding protein, dining out at popular establishments and tools for logging food intake over the course of the 30 days. This challenge is especially appealing to those looking to [build and maintain muscle](https://www.trendhunter.com/trends/ensure-max-protein-shakes), curb cravings or find overall wellness. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 43% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Protein Consumption:** Beef Checkoff's 30 Day Protein Challenge encourages consumers to spread out protein consumption throughout the day for better health. - **Optimal Protein Intake:** The challenge aims to educate consumers on the benefits of eating 30 grams of protein with every meal. - **Protein-rich Recipes:** Beef Checkoff provides recipe suggestions for all meals to inspire consumers to incorporate more protein into their diets. ### Sectors Adopting This - **Food and Beverage:** Food companies can develop innovative protein-rich products and meals to cater to the increasing demand for protein consumption. - **Fitness and Nutrition:** Fitness and nutrition companies can create programs and resources to educate consumers on optimal protein intake for muscle building and overall wellness. - **Health and Wellness:** Health and wellness industries can offer tools and guides to help individuals track and manage their protein intake for improved health and wellbeing. ## Related on Trend Hunter - [Grass-Fed Beef Protein Powders](https://www.trendhunter.com/trends/grassfed-beef-protein-isolate.md) - [Plant-Based Breakfast Challenges](https://www.trendhunter.com/trends/feel-planty-good-challenge.md) - [Protein-Packed Sandwich Menus](https://www.trendhunter.com/trends/highprotein-menu.md) - [Indulgent Protein Menus](https://www.trendhunter.com/trends/premier-protein-x-milk-bar.md) - [30-Day Gut Health Challenges](https://www.trendhunter.com/trends/30day-gut-challenge.md) - [Replenishing Protein Pop-Ups](https://www.trendhunter.com/trends/protein-bar-pop-up.md) - [High-Protein Grocery Foods](https://www.trendhunter.com/trends/applied-nutrition-morrisons.md) - [Protein-Based New Year Collabs](https://www.trendhunter.com/trends/premier-protein-x-michelle-buteau.md) - [Plant-Based Whole Food Challenges](https://www.trendhunter.com/trends/plantbased-whole30-program.md)