# Fresh Fruit Side Dishes This New Campaign Encourages Customers to Eat More Fruit By Katherine Pendrill | Published 2015-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eat-more-fruit References: [mcdonalds](http://www.mcdonalds.co.uk/ukhome/Family/49p-fruit-bag.html) & [thedrum](http://www.thedrum.com/news/2014/03/03/mcdonalds-heralds-lastest-atest-step-evolution-happy-meal-free-fruit-fridays-launch) [McDonald's](https://www.trendhunter.com/trends/adult-happy-meals) UK recently introduced a new campaign that allows customers to choose a bag of fresh fruit to accompany their Happy Meal purchase. In recent years, many fast food chains have introduced [healthier menu options](https://www.trendhunter.com/trends/arbys-new-year-same-you). These nutritious choices are particularly aimed at younger customers in order to encourage healthy eating habits over time. McDonald's most recent healthy eating initiative involves providing [fresh fruit side dishes](https://www.trendhunter.com/trends/fruit-snack-cups) with each of its kid's meals. Customers can also add a second bag of fruit to their order so that parents can enjoy a serving of fresh fruit as well. The new campaign is inspired by a previous promotion that involved giving away free bags of fruit on the first Friday of every month. Both initiatives help to show consumers that McDonald's now offers healthier alternatives for children and their families. The new promotion not only encourages customers to eat more fruit and make healthier choices, but it also demonstrates that fast food brands are willing to expand menus. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Healthier Menu Options:** McDonald's new campaign demonstrates the trend of fast food chains introducing healthier menu choices. - **Promoting Healthy Eating Habits:** The campaign encourages customers, especially children, to develop healthy eating habits over time. - **Expanding Menus:** The promotion shows that fast food brands are willing to expand their menus to include healthier options. ### Sectors Adopting This - **Fast Food Chains:** Fast food chains like McDonald's are incorporating healthier menu options to cater to health-conscious customers. - **Food and Beverage:** The campaign falls within the food and beverage industry as it focuses on promoting healthier eating choices. - **Childhood Nutrition:** The initiative targets younger customers and their families, highlighting the importance of childhood nutrition. ## Related on Trend Hunter - [Complimentary Fruit Grocer Campaigns](https://www.trendhunter.com/trends/tesco-less-to-pay-for-5aday.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [Mental-Health Awareness QSR Packaging](https://www.trendhunter.com/trends/happy-meal-box.md) - [Expansive UK-Based QSR Menus](https://www.trendhunter.com/trends/mcdonalds-uk-2.md) - [Frozen Fruit QSR Treats](https://www.trendhunter.com/trends/mcfreezy.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Chromatic QSR Veggie Fries](https://www.trendhunter.com/trends/french-vegetable-fries.md) - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md) - [Kid-Friendly Stacked Lunches](https://www.trendhunter.com/trends/lunchables-1.md)