# Healthy Eating-Centric Campaigns Beko's Eat Like a Pro Draws Inspiration from Athletes and eSports By Kalin Ned | Published 2019-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eat-like-a-pro References: [eatlikeaprobybeko](http://www.eatlikeaprobybeko.com/eatlikeapro-en/) 'Eat Like a Pro' is a campaign that centers around the importance of mindful eating. The initative is launched by [Beko](https://www.trendhunter.com/trends/chef-massimo-bottura) — a European kitchen appliance company, and it holds it as its mission to inspire healthy eating in young demographics. Based on statistical results that "children are eating worse: less fresh vegetables, fruits and fish, and more fat and sugar," 'Eat Like a Pro' is a global activation that seeks to turn the tides by tapping role models. The campaign is realized through a partnership with [FC Barcelona](https://www.trendhunter.com/trends/wings-to-korea). In addition, Beko expands its portfolio to cover more ground in the diverse interests of youth. Earlier this year, it became a partner of League of Legends European Championship (LEC), harnessing the power of [eSports](https://www.trendhunter.com/trends/rawq) to propel the ethos of its healthy eating campaign further. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 20% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Mindful Eating:** Opportunity for businesses to develop products or services that promote mindful eating habits among young demographics. - **Role Model Marketing:** Disruptive innovation opportunity lies in leveraging partnerships with influential figures or organizations to promote healthy eating. - **Esports Integration:** Businesses can explore the integration of eSports culture with health-focused campaigns to engage younger audiences. ### Industries Being Reshaped - **Kitchen Appliances:** Manufacturers can innovate kitchen appliances that facilitate and encourage healthy eating habits. - **Sports Partnerships:** Opportunity for sports organizations to align with companies promoting healthy eating through mutually beneficial partnerships. - **Esports Sponsorship:** Companies can sponsor eSports events or teams to promote the message of healthy eating and reach a wide audience. ## Related on Trend Hunter - [Athletics-Inspired Greek Yogurt Campaigns](https://www.trendhunter.com/trends/oikos-pros.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Macho Plant-Based Drink Campaigns](https://www.trendhunter.com/trends/oatly-and-ef-pro-cycling.md) - [Vegetable Power-Up Campaigns](https://www.trendhunter.com/trends/modtheveg.md) - [Nutrition-Focused Esports Deals](https://www.trendhunter.com/trends/rawq.md) - [Health-Boosting Gaming Campaigns](https://www.trendhunter.com/trends/the-immunity-station.md) - [Gamer-Focused Workout Series](https://www.trendhunter.com/trends/jack-links-1.md) - [Gamer-Targeted Workout Plans](https://www.trendhunter.com/trends/go-mate-1.md) - [Empowering Soccer-Inspired Campaigns](https://www.trendhunter.com/trends/renowned-soccer-icons.md)