# Celebrity Cooking PSAs 'Eat, Fry, Love,' Highlights the Dangers of Turkey Frying By Michael Hines | Published 2011-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eat-fry-love References: [thatsnerdalicious](http://www.thatsnerdalicious.com/meat/william-shatner-only-you-can-prevent-turkey-fryer-fires-psa/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=EYkRF_FmD40) William Shatner and [State Farm](https://www.trendhunter.com/trends/olivias-organics-salad) have teamed up to create the informative and hilarious PSA 'Eat, Fry, Love.' The campaign is all about how to [safely fry a turkey](https://www.trendhunter.com/trends/deep-fried-turkeys). Frying a turkey may seem like a simple task, but the PSA proves that it can actually be quite dangerous. In the video, Shatner plays himself, albeit a version of himself that is obsessed with fried turkeys. The iconic actor soon discovers the pitfalls of [turkey frying](https://www.trendhunter.com/trends/solo-stoves), committing such rookie mistakes as overfilling the fryer with oil and not turning off the heat before putting his turkey in. Shatner eventually ends up covered in faux flames, a hilarious but realistic ending to the video. Turkey fryer fires are all too common during the holidays. Here's hoping that people can get a laugh and glean a safety tip or two from Eat, Fry, Love. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Turkey Frying Safety:** Creating educational content and PSAs to raise awareness about the dangers and safety precautions of turkey frying. - **Celebrity Endorsements in Psas:** Collaborating with celebrities to create informative and engaging public service announcements. - **Humorous Safety Campaigns:** Using humor to deliver important safety messages and encourage behavior change. ### Sectors Adopting This - **Insurance:** Insurance companies can leverage this trend to educate their customers about the risks involved in turkey frying and promote policies that cover damages. - **Food and Beverage:** Companies in the food and beverage industry can create safety guidelines and promote alternative cooking methods to prevent accidents and promote product safety. - **Advertising and Marketing:** Marketers can use celebrity endorsements and humor in their campaigns to grab consumers' attention and raise awareness about various safety issues. ## Related on Trend Hunter - [Canadian Turkey-Focused Campaigns](https://www.trendhunter.com/trends/canadian-turkey.md) - [Gravy-Filled Fire Extinguishers](https://www.trendhunter.com/trends/gravy-extinguisher.md) - [Imperfect Cooking Campaigns](https://www.trendhunter.com/trends/effortiseverything.md) - [Oil-Free Outdoor Fryers](https://www.trendhunter.com/trends/oil-less-turkey-fryer.md) - [Sitcom-Style Thanksgiving Campaigns](https://www.trendhunter.com/trends/whipshots-pattis-good-life.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Oversized Exterior Air Fryers](https://www.trendhunter.com/trends/the-big-easy-outdoor-air-fryer.md) - [QSR-Launched Cajun-Style Turkey](https://www.trendhunter.com/trends/cajunstyle-turkeys.md) - [Branded Short Talk Shows](https://www.trendhunter.com/trends/progressives-dr-rick.md)