# Heat-and-Eat Supermarket Meals The 'Eat Fit Go' Meals Can Be Taken Home and Consumed Immediately By Katherine Pendrill | Published 2017-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eat-fit-go References: [siouxfalls.business](http://siouxfalls.business/kellers-partners-with-eat-fit-go-for-healthy-grab-and-go-meals/) & [eatfitgo](https://eatfitgo.com/) With a growing number of grocery stores looking to provide ready-made meal options for time-pressed consumers, Eat Fit Go has designed a line of [heat-and-eat meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes) that are perfect for [grab-and-go sections](https://www.trendhunter.com/trends/tacodeli-grab-go). With options ranging from breakfast to dinner, the prepared meals are a great choice for those looking for a quick meal to enjoy at home. The Eat Fit Go meal are chef-driven entrees that are made fresh daily from healthy ingredients. The meals are never frozen and they are prepared without the use of preservatives. The meals are also nutrition-forward, meaning that they are [high in protein](https://www.trendhunter.com/trends/the-gym-kitchen-chilled-meals), low in sodium and packed with plenty of veggies. Best of all, the meals are completely cooked, meaning consumers simply have to heat them up to enjoy. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Heat-and-eat Meals:** Opportunities exist to create new and unique meal options in heat-and-eat categories, with an emphasis on using fresh ingredients and minimal preservatives. - **Chef-driven Grocery Options:** Grocery stores can tap into the restaurant industry's network of chefs and culinary experts to create more attractive and diverse meal options for time-conscious customers. - **Nutrition-forward Meals:** Health-conscious consumers are increasingly looking for meals that are not just tasty, but also high in protein and low in sodium or other additives. ### Industries Being Reshaped - **Grocery & Supermarkets:** This industry can leverage heat-and-eat meal trends to offer consumers more affordable and nutritious meal options as well as work with chefs to expand menu options. - **Food Service:** Food service providers can leverage their existing infrastructure and networks of culinary talent to offer heat-and-eat meals with a focus on fresh and healthy ingredients. - **Meal Delivery Services:** Meal delivery services can expand their offerings to include heat-and-eat options that offer convenience and are tailored for busy, health-conscious customers. ## Related on Trend Hunter - [Nutritionally Balanced Frozen Meals](https://www.trendhunter.com/trends/golo-foods.md) - [Clean Microwavable Meals](https://www.trendhunter.com/trends/microwavable-meal-cups.md) - [Chef-Crafted Non-Frozen Ready Meals](https://www.trendhunter.com/trends/blue-apron-prepared-ready-meals.md) - [Ready-to-Heat Meal Services](https://www.trendhunter.com/trends/readytoheat-meal-service.md) - [Medically-Tailored Frozen Meals](https://www.trendhunter.com/trends/hyvee-dietitian-dishes.md) - [Prepared Meal Delivery Services](https://www.trendhunter.com/trends/instacart-ready-meals.md) - [Heat-to-Eat Snack Ranges](https://www.trendhunter.com/trends/urban-eat-foodtogo-range.md) - [Protein-Packed Quick-Serve Meals](https://www.trendhunter.com/trends/perfect-servings-meals.md) - [Athletic Nutrition Frozen Meals](https://www.trendhunter.com/trends/the-gym-kitchen-frozen-meals.md)