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# Prioritized Pillow Cases
The Eat Drink Nap Pillow Case Lists the Important Stuff

By Vasiliki Marapas | Published 2014-10-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/eat-drink-nap-pillow-case
References: [shop.nylon](http://shop.nylon.com/collections/whats-new/products/eat-drink-nap-pillow-cases) & [jacvanek](http://www.jacvanek.com/)

The 'Eat Drink Nap' Pillow Case by Jac Vanek knows what your priorities are.

There are few things in life as essential as eating, drinking and [napping](https://www.trendhunter.com/trends/cabeau). Literally, you would die without nourishment, hydration and sleep. But more importantly, you simply could not function without [snack food](https://www.trendhunter.com/trends/pepsi-and-cheetos), alcohol and the sweet, sweet respite of a 20-minute cat nap. I mean, without pizza pops, boxed wine and naps, is life even worth living?

In case you get bogged down with homework or work activities, remind yourself of what's truly important in your life with this amazing [pillow case](https://www.trendhunter.com/trends/grounding-pillow-case) by Jac Vanek. Best of all? Anyone who visits your bedroom will be immediately notified about what think is crucial.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 7% | Activity: 4% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Key Themes Behind This Trend

- **Essential Priority Messaging:** Brands can develop products with messaging that reminds consumers of their essential priorities in a fun and lighthearted way, like prioritized pillow cases.
- **Personalization:** Personalized pillow cases with messaging that reflects individual priorities could be a lucrative and fun product for businesses to create.
- **Humor and Playfulness:** Humorous, playful products that bring a smile to consumers' faces can provide a unique selling point for businesses and establish a memorable brand identity.

### Where This Applies

- **Home Decor:** Home decor brands can design and sell pillow cases and other items with playful messaging that allow customers to express themselves and add personality to their homes.
- **Tourism:** Hotels and resorts can use personalized pillow cases with messaging about relaxation, leisure activities, and waking up refreshed as an amenity to enhance the guest experience.
- **Retail:** Retailers can adopt the trend of prioritized messaging on pillow cases or other household items as part of a larger campaign promoting self-care and stress reduction.

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- [Customized Compressible Camp Pillows](https://www.trendhunter.com/trends/camp-pillow.md)
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- [Adaptive Ergonomic Bed Pillows](https://www.trendhunter.com/trends/ostrichpillow-bed-pillow.md)
