# Limited-Time Dating Sites 'Eat Cute' Connects Fans of Shake Shack's Buffalo Chicken Sandwich By Laura McQuarrie | Published 2022-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eat-cute References: [prnewswire](https://www.prnewswire.com/news-releases/doordash-and-shake-shack-hook-up-to-launch-limited-time-spicy-dating-site-301474844.html) & [letseatcute](https://letseatcute.com/)  With Valentine's Day right around the corner and love in the air, [DoorDash](https://www.trendhunter.com/trends/dukes-sauce-shack) teamed up with [Shake Shack](https://www.trendhunter.com/trends/love-shack) on a limited-time dating site called Eat Cute. This site was purposely created to connect singles who also happen to be fans of Shake Shack's Buffalo [Chicken Sandwich](https://www.trendhunter.com/trends/burgerfi-buffalo-chicken-sandwich) who are "looking to find their sandwich-loving better half." The niche dating site inspires singles to bond over something they already have in common and setting up a profile is said to be as fast and easy as ordering Shake Shack on DoorDash. After uploading a selfie and sharing their preferred level of spice, daters can tap the flame icon to start the process of finding their perfect match. When there's a match with a compatible Buffalo Chicken Sandwich lover, users are eligible to claim a promotional code for a free Buffalo Chicken Sandwich from Shake Shack on DoorDash. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 54% | Activity: 89% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited-time Dating Sites:** The strategy of creating limited-time dating sites can be used by businesses to drive engagement with their products through creating communities of like-minded customers. - **Brand-specific Dating Sites:** By creating brand-specific dating sites, food and beverage brands can leverage their loyal customer base to create buzz, drive sales, and deepen customer engagement. - **Niche Dating Sites:** Niche dating sites that target specific interests or preferences can help businesses and individuals to build communities around shared interests or passions. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can leverage limited-time dating sites and brand-specific dating sites as a marketing tool to increase brand visibility and drive sales. - **Online Dating:** Online dating companies can partner with brands to create co-branded limited-time dating sites that tap into consumers' brand loyalty and increase sign-ups. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate limited-time dating sites and brand-specific dating sites into their campaigns to create buzz, drive engagement, and increase customer loyalty. ## Related on Trend Hunter - [Valentine’s Day Dinner Series](https://www.trendhunter.com/trends/love-shack.md) - [Lovey-Dovey QSR Milkshakes](https://www.trendhunter.com/trends/true-love-shake.md) - [Exclusive Date Night Recipes](https://www.trendhunter.com/trends/date-night-delights.md) - [Collaborative Romantic Mealkits](https://www.trendhunter.com/trends/third-date-meal-kit.md) - [QSR Voting Promotions](https://www.trendhunter.com/trends/shake-shack-showdown.md) - [Culinary-Centric Dating Campaigns](https://www.trendhunter.com/trends/knorr-x-tinder.md) - [Spicy Buffalo QSR Meals](https://www.trendhunter.com/trends/buffalo-chicken-sandwich.md) - [Singles-Focused QSR Promotions](https://www.trendhunter.com/trends/daves-single-cheeseburger.md) - [Special Lunchtime Date Promotions](https://www.trendhunter.com/trends/lunchtime-date.md)