# Color-Focused Snack Packaging Kim Gyeongah's Eat Color Concept Highlights Vegetable Hues By Laura McQuarrie | Published 2014-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eat-color References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/04/eat-color-student-project.html) & [design.hoseo.ac.kr](http://design.hoseo.ac.kr/CmsHome/MainDefault.eznic) The 'Eat Color' packaging concept developed by student Kim Gyeongah of Hoseo University in South Korea uses color as the means to highlight and brand the product. Eat Color is a line of [dried vegetable snacks](https://www.trendhunter.com/trends/root-foods-vegetable-chips), which are ideal for snacking on throughout the year, no matter what's in season. By adopting a diet where you focus on eating a variety of [colored fruits and vegetables](https://www.trendhunter.com/trends/oterra-color-trends-2025), the richness of the variety means that you're also getting a balanced diet from the different nutrients each differently colored fruit naturally has. For this project, the Eat Color snacks are packaged in [small burlap sacks](https://www.trendhunter.com/trends/cheezit-walking-taco) and differentiated by labels that highlight the colors the products were before the drying process. This includes a vibrant yellow, white, red and a green, although it seems to read more like blue. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Color-focused Packaging:** Exploring the use of color in packaging design can create eye-catching and memorable products. - **Health-conscious Snacking:** Emphasizing the nutritional benefits of snacks can appeal to health-conscious consumers and encourage better eating habits. - **Visual Branding Through Packaging:** Using packaging to visually represent the product's characteristics and appeal can help create a strong brand identity. ### Where This Applies - **Food and Beverage Packaging:** Innovative packaging designs can attract consumers and differentiate products in the highly competitive food and beverage industry. - **Snack Food Industry:** Developing healthier snack options can tap into the growing demand for nutritious and convenient on-the-go snacks. - **Graphic Design and Marketing:** Creating visually appealing packaging designs presents opportunities for graphic design and marketing professionals to showcase their skills and help brands stand out. ## Related on Trend Hunter - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Better-for-You Snack Rebrands](https://www.trendhunter.com/trends/eat-real-1.md) - [Veggie-Packed Children's Snack Products](https://www.trendhunter.com/trends/vegetable-snacks-for-kids.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Edible Snack Skins](https://www.trendhunter.com/trends/foodberry.md)