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# Sprawling Korean Dining Concepts
This Marketplace Gives Consumers a Place to Shop, Eat and Learn

By Katherine Pendrill | Published 2016-05-18 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/eat-and-learn
References: [insideretail.asia](https://insideretail.asia/2016/02/02/eataly-south-korea-makes-debut/) & [eataly](https://www.eataly.com/us_en/magazine/eataly-stories/eataly-opens-in-south-korea/)

Late last summer, the American dining concept 'Eataly' opened a location in Seoul to give Korean consumers a place to shop, eat and learn about food. [Food halls](https://www.trendhunter.com/trends/kam-pek) are already popular in many Korean department stores, however this hybrid dining concept offers more than just a quick meal.

The new Eataly location is housed inside the [Hyundai](https://www.trendhunter.com/trends/backseat-bites) department store in Seoul and it serves as a welcoming space where customers can shop, eat and learn about different food and drinks. The cafe portion of the shop features several different take-away counters and restaurants, which serve both local and [Italian fare](https://www.trendhunter.com/trends/italian-deli-co). Inside the marketplace, consumers can shop for food and beverages sourced from small-scale Korean farms and artisanal Italian brands. Additionally, the store also highlights different recipes and holds frequent workshops to give consumers a more interactive dining experience.

The new Eataly location demonstrates how retailers can upgrade their in-store dining halls to offer a more engaging experience.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 49% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **Hybrid Dining Concepts:** The rise of dining concepts that combine shopping, eating, and learning experiences.
- **Interactive Dining Experiences:** The trend towards creating engaging and interactive dining experiences for consumers.
- **Locally-sourced Food and Beverage:** The increasing demand for food and beverages sourced from local farms and artisanal brands.

### Industries Being Reshaped

- **Retail:** Opportunity for retailers to upgrade their in-store dining halls and offer a more engaging experience.
- **Hospitality:** Opportunity for restaurants and cafes to provide interactive dining experiences that go beyond just a meal.
- **Food and Beverage:** Opportunity for brands to cater to the demand for locally-sourced and artisanal food and beverages in the market.

## Related on Trend Hunter

- [Zen-Like Shopping Malls](https://www.trendhunter.com/trends/zenlike-shopping-mall.md)
- [Italian Restaurant Marketplace Cafes](https://www.trendhunter.com/trends/eataly-caff.md)
- [In-Store Food Concepts](https://www.trendhunter.com/trends/ikeas.md)
- [Hybrid Shopping Ventures](https://www.trendhunter.com/trends/nuremberg-airport.md)
- [Plant-Powered Food Halls](https://www.trendhunter.com/trends/saluhall.md)
- [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md)
- [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md)
- [Contemporary Hanok Experiences](https://www.trendhunter.com/trends/le-labo-bukchon-hanok.md)
- [Global Food Retail Expansions](https://www.trendhunter.com/trends/supermarket-italy.md)