# 6-Pound Burritos Las Vegas' NASCAR Cafe Bets You Can't Finish the Bomb Burrito By Pat Coate | Published 2009-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eat-a-giant-nascar-cafe-burrito-get-a-coaster-ride-seems-right References: [sports.yahoo](http://sports.yahoo.com/nascar/blog/from_the_marbles/post/Eat-a-giant-NASCAR-Cafe-burrito-get-a-coaster-r?urn=nascar,144794) & [nascarcafelasvegas](http://www.nascarcafelasvegas.com/index.php) Are you up for a little gastronomic challenge? Well, folks at the Sahara Casino’s NASCAR cafe (in Vegas, of course) are betting you can’t finish off their new 6-pound $19.95 Bomb Burrito--similar in size to the one pictured here--in one sitting. And if you can’t, you have to get your photo snapped wearing a tiny pink “Weenie” tee shirt. If, however, you master the Bomb, you get the culinary extravaganza at no charge--along with a congratulatory t-shirt and--wait for it--2 passes for unlimited rides on the forward-and-back Sahara ‘Speed’ roller coaster. What could possibly go wrong? ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Gastronomic Challenges:** Restaurants and cafes can offer outlandish food challenges to attract customers seeking an Instagram-worthy experience. - **Novelty Foods:** Creating unique and outrageous food items can generate buzz and attract customers looking for a one-of-a-kind experience. - **Reward Programs:** Rewarding customers who successfully complete a food challenge can incentivize more participation and create a loyal customer base. ### Who This Affects Most - **Restaurant and Food Industry:** Restaurants can create outlandish food challenges and unique food items to generate buzz and attract more customers. - **Entertainment Industry:** Offering a food challenge with a reward of unlimited rides on a roller coaster can attract thrill-seekers and generate more revenue for theme parks and entertainment venues. - **Marketing and Advertising Industry:** Creating viral marketing campaigns around unique and outrageous food items and challenges can increase brand awareness and attract more customers to the restaurant or cafe. ## Related on Trend Hunter - [Half-Pound Steak Burritos](https://www.trendhunter.com/trends/chipotle-carne-asada-steak-burrito.md) - [QSR Eating Contest Promotions](https://www.trendhunter.com/trends/one-pounder-challenge-2025.md) - [Extra Large Breakfast Burritos](https://www.trendhunter.com/trends/big-breakfast-burrito.md) - [Crunchy Extra-Long Tacos](https://www.trendhunter.com/trends/10inch-crunchy-tacos.md) - [Giant Dumpling Challenges](https://www.trendhunter.com/trends/giant-dumpling-challenge.md) - [Jalapeño-Stuffed Grilled Burritos](https://www.trendhunter.com/trends/texas-grilled-burrito.md) - [Value-Driven Beef Burritos](https://www.trendhunter.com/trends/2-cheesy-double-beef-burrito.md) - [Stacked Bacon Burgers](https://www.trendhunter.com/trends/bacon-beast.md) - [Meatless Nacho Burritos](https://www.trendhunter.com/trends/nacho-burrito.md)