# Dynamic Inclusion-Focused Backpacks Nike's Elite EasyOn Backpack Features a Seamless Magnetic Flap By Kanesa D | Published 2024-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/easyon References: [hypebeast](https://hypebeast.com/2024/11/nike-elite-easyon-backpack-adaptive-design-release-info) & [nike](https://www.nike.com/t/elite-easyon-backpack-31l-tt4Q3P/HF7048-060)  [Nike](https://www.trendhunter.com/trends/easyon-backpack) has teamed up with Paralympic athletes to expand its product line to include all kinds of bodily abilities. The result is the Elite EasyOn backpack, a product created with input from athletes to ensure it meets the needs of individuals with varying levels of mobility and motor skills. Notable features include a [magnetic flap closure](https://www.trendhunter.com/trends/accessible-inclusive), which provides effortless access to the bag’s contents and allows users to customize the fit to suit their comfort level. Products like this resonate with consumers who prioritize companies with a strong commitment to [diversity and inclusion](https://www.trendhunter.com/trends/primark-x-victoria-jenkins). For Nike, "[i]f[they] can create a better bag for our adaptive athletes, [they can] create a better product for every athlete,” as stated by Lead Equipment Designer Brent Radewald. The Nike Elite EasyOn backpack is available online and at select retail locations. Image Credit: Nike, [hypebeast](https://hypebeast.com/2024/11/nike-elite-easyon-backpack-adaptive-design-release-info), [nike](https://www.nike.com/t/elite-easyon-backpack-31l-tt4Q3P/HF7048-060) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 60% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Adaptive Design Innovation:** The incorporation of adaptive features like magnetic flap closures in everyday items reflects a shift towards more inclusive product design. - **Inclusion-focused Collaborations:** Collaborating with Paralympic athletes to create inclusive products positions brands as advocates for diversity and champions of all abilities. - **Seamless Accessibility Solutions:** Seamless magnetic closures in backpacks highlight advancements in making daily-use products more accessible for individuals with varying motor skills. ### Sectors Adopting This - **Sportswear:** The sportswear industry is progressively adopting inclusive designs, offering adaptive products that cater to diverse athletic needs. - **Assistive Technology:** Innovative design solutions in assistive technology are leading to more user-friendly products for individuals with disabilities. - **Retail:** Retailers are increasingly stocking adaptive and inclusive products, enhancing their appeal to a broader range of consumers with different needs. ## Related on Trend Hunter - [Accessibility-Focused Sport Bags](https://www.trendhunter.com/trends/easyon-backpack.md) - [Adaptive School Backpacks](https://www.trendhunter.com/trends/adidas-adaptive-backpack.md) - [Athlete-Centric Weightless Backpacks](https://www.trendhunter.com/trends/no-weigh-backpack.md) - [Accessible Functional Bag Designs](https://www.trendhunter.com/trends/accessible-inclusive.md) - [Next-Gen Business Backpacks](https://www.trendhunter.com/trends/work-backpack-that-stands-up.md) - [Inclusive Adaptive Basketball Uniforms](https://www.trendhunter.com/trends/adaptive-sports-northwest.md) - [Inclusive Undergarment Capsules](https://www.trendhunter.com/trends/primark-1.md) - [Performance-Driven Backpack Designs](https://www.trendhunter.com/trends/rucking-fitness.md) - [Organization-Forward Backpack Drops](https://www.trendhunter.com/trends/matrix-backpack.md)