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# Approachable Investing Platforms
'easyMoney' from easyJet Appeals to the Everyday Investor

By Laura McQuarrie | Published 2018-03-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/easymoney
References: [news.finance](https://news.finance.co.uk/founder-easyjet-launched-fintech-platform-easymoney/) & [easymoney](https://easymoney.com/)

In the same way that [easyJet](https://www.trendhunter.com/trends/escape-the-uk) aims to make travel accessible, 'easyMoney' recently launched in the UK as an all-new [personal finance solution](https://www.trendhunter.com/trends/budj) with a focus on making investments approachable to the average person. As easyMoney CEO Andrew de Candole puts it: "Like European air travel 23 years ago, the ISA market is crying out for someone to give everyday investors more for their money."

The financial service business is offering a tax-free, pension-eligible alternative to a cash ISA (individual savings account) with a targeted 4.05% annual interest rate.

easyMoney plus members have the option to take advantage of special discounts and rewards from big-name retailers across the UK, including up to 55% off at [John Lewis, Marks & Spencer](https://www.trendhunter.com/trends/ethos-technologies), Debenhams and more.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 21% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Key Themes Behind This Trend

- **Approachable Investment Options:** There is a growing trend of providing new investment options that are easy to understand and accessible for the everyday person.
- **Personalized Finance Solutions:** The trend of providing personalized finance solutions with an emphasis on transparency and ease-of-use is gaining popularity.
- **Integrated Retailer Rewards:** The trend of integrating retailer rewards into investment platforms is growing in order to entice more users to invest their money.

### Where This Applies

- **Financial Services:** There is an opportunity for financial service companies to disrupt the market by providing investment options that are easy to understand and accessible to the average person.
- **Retail:** Retailers have an opportunity to partner with investment platforms in order to offer unique rewards and discounts to users.
- **Technology:** There is potential for technology companies to develop innovative investment platforms that incorporate personalized finance solutions and retailer rewards.

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