# Soothing Vacation-Replacing Ads EasyJet's Soothing Ads Help Consumers Transport to Holiday By Ell Smith | Published 2021-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/easyjets-soothing-ads References: [adweek](https://www.adweek.com/brand-marketing/these-soothing-instagram-videos-of-vacation-sounds-will-transport-you-to-a-better-place/) & [easyjet](https://www.easyjet.com/en) Travelling has been put on hold while the effects of the COVID-19 are still felt throughout the world, but [EasyJet's](https://www.trendhunter.com/trends/escape-the-uk) [soothing ads](https://www.trendhunter.com/trends/make-life-brighter) aim to fill the holiday-sized hole one might be experiencing in their life. The engaging and charmingly lighthearted ads are about three minutes in length and aim to immerse the listener in a relaxing, vacation-like setting. Whether your crave an exciting metropolitan adventure, a beach wind-down, or a thrilling winter sports trips, these ads have you covered. Serving as an [almost-meditative ad spot](https://www.trendhunter.com/trends/slow-tv-series), these short videos can transport you nearly anywhere in the world. One ad is filled with the common sounds of a ski slope, while another lets you watch the sunset on a beach. Image Credit: EasyJet / VCCP, OMD ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Virtual Vacation Ads:** Opportunity for travel companies to create immersive and relaxing virtual ads that can transport people to different destinations without leaving their home. - **Soothing Marketing Campaigns:** Opportunity for brands in various industries to create soothing marketing campaigns that tap into consumer's desire to escape their stressful daily routines. - **Audio-based Marketing:** Opportunity for companies to create more audio-based marketing campaigns that are easy to consume and can be used to transport people to different settings and environments. ### Industries Being Reshaped - **Travel:** Travel companies can create virtual vacation ads that allow people to transport to various destinations and experience different cultures without physically travelling. - **Technology:** Tech companies can develop innovative audio-based marketing strategies that leverage consumers' desire to escape and transport themselves to different settings and environments. - **Health and Wellness:** Companies in the health and wellness industry can use soothing marketing campaigns to create a relaxing and stress-free experience for customers, promoting wellness and mindfulness. ## Related on Trend Hunter - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [At-Home Beach Kits](https://www.trendhunter.com/trends/beach-in-a-box.md) - [Peaceful Holiday Ads](https://www.trendhunter.com/trends/take-a-holiday-from-the-holidays.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Cost-Conscious Resort Getaways](https://www.trendhunter.com/trends/escape-the-uk.md) - [Sleep-Focused Travel Campaigns](https://www.trendhunter.com/trends/in-search-of-sleep.md)