# Song-Inspired Travel Guides easyJet & Spotify Recommend Destinations Based on Listening Habits By Laura McQuarrie | Published 2022-08-16 | World Source: Trend Hunter, https://www.trendhunter.com/trends/easyjet-spotify References: [lbbonline](https://www.lbbonline.com/news/easyjet-and-spotify-team-up-to-provide-personalised-travel-recommendations-based-on-listening-habits)  [easyJet](https://www.trendhunter.com/trends/get-out-there) and [Spotify](https://www.trendhunter.com/trends/spotify-amex-resy) teamed up to create Listen & Book to analyze listening habits and make [personalized travel recommendations](https://www.trendhunter.com/trends/rakun-sensory-sanctuary) based on them. This collaboration with Spotify gives the airline a new way to tap into wanderlust. This experience means that someone who prefers calm and dreamy music might enjoy exploring the botanical gardens in Lisbon or a relaxing sauna in Helsinki. The musical attributes considered as part of the personalized recommendations include the positivity of a sing, as well as its energy and tempo. On top of this, Listen & Book Spotify listeners are also shown nearby music venues in their suggested destination so that they can connect with meaningful local music experiences in person. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 74% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **AI-powered Travel Recommendations:** Leverage artificial intelligence to analyze consumer preferences and provide tailored travel suggestions based on individual tastes. - **Music-infused Destination Experiences:** Combine music events and experiences with travel recommendations to create immersive and memorable trips for customers. - **Personalized Marketing Collaboration:** Collaborate with different companies to utilize customer data for creating customized marketing campaigns and experiences. ### Sectors Adopting This - **Travel & Tourism:** Incorporate emerging technologies and partnerships to provide customers with personalized, data-driven recommendations for destinations and experiences. - **Music & Entertainment:** Expand beyond traditional concerts and venues by partnering with travel companies to connect fans with immersive musical experiences abroad. - **Data Analytics:** Utilize data analytics to identify consumer trends and preferences, allowing businesses to create targeted marketing campaigns and innovative partnerships. ## Related on Trend Hunter - [Music-Themed Travel Guides](https://www.trendhunter.com/trends/skyscanner-music-guides.md) - [Music-Inspired Restaurant Recommendations](https://www.trendhunter.com/trends/spotify-amex-resy.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md) - [Complimentary In-Flight Music Streaming](https://www.trendhunter.com/trends/delta-and-spotify.md) - [Connective Travel Recommendations](https://www.trendhunter.com/trends/spotify-for-travel.md) - [Creative Playlist Generators](https://www.trendhunter.com/trends/spotify-ai-playlist.md) - [AI Playlist Prompts](https://www.trendhunter.com/trends/ai-playlist.md) - [Real-Time Adaptive Audio Experiences](https://www.trendhunter.com/trends/interrail.md) - [AI Roadtrip Playlists](https://www.trendhunter.com/trends/trip-tunes.md)