# Uplifting Blue Monday Campaigns The EasyJet Orange Monday Campaign Aimed to Elevate #BlueMonday By Rebecca Byers | Published 2016-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/easyjet-orange-monday References: [upinthesky.nl](https://www.upinthesky.nl/2016/01/18/easyjet-maakt-van-blue-monday-orange-monday) & [twitter](https://twitter.com/easyJet/status/689024518405292032) The [EasyJet Orange Monday](https://www.trendhunter.com/trends/jolly-trolley) campaign is a clever promotion from the United Kingdom-based budget airline brand that aimed to uplift consumers on the so-called saddest day of the year. Taking place on [Blue Monday](https://www.trendhunter.com/trends/evening-bottomless-brunch) 2016 (January 18) this year, the EasyJet Orange Monday campaign saw the brand flood their [twitter](https://www.trendhunter.com/trends/twitter-blue-1) feed with vibrant, bright orange images that aimed to infuse their followers' day with a bit of color and happiness. Typically, Blue Monday falls on the third Monday of January each year, with it happening to take place on January 18th. Several other brands capitalized on the buzz centering around the day by launching public activations such as toilet cleaner brand Loo's, while many other carried out social media campaigns like EasyJet. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Branded Activations:** Brands can capitalize on special days like Blue Monday by launching public activations that promote their product or message. - **Social Media Campaigns:** Brands can engage with their audience and inject positivity into their day by running social media campaigns on Blue Monday. - **Emotional Upliftment:** Brands can create campaigns that aim to uplift consumers emotionally, especially on days like Blue Monday when people may be feeling down. ### Who This Affects Most - **Airlines:** Airlines can leverage special days like Blue Monday to run campaigns that aim to uplift consumers and promote their brand. - **Cleaning Products:** Cleaning product brands can use days like Blue Monday to launch activations that bring a sense of happiness and positivity into cleaning routines. - **Advertising and Marketing:** The advertising and marketing industry can help brands create campaigns that tap into special days like Blue Monday and bring positivity to consumers. ## Related on Trend Hunter - [Serotonin-Boosting Billboards](https://www.trendhunter.com/trends/soglar.md) - [Free Wellness Meals](https://www.trendhunter.com/trends/free-wellness-meals.md) - [Low-Cost Winter Restaurant Menus](https://www.trendhunter.com/trends/prezzo-blue-monday-specials-menu.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Dry January Beer Launches](https://www.trendhunter.com/trends/dryback-january.md) - [Festive Senior Deliveries](https://www.trendhunter.com/trends/jolly-trolley.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [Lighthearted Dry January Campaigns](https://www.trendhunter.com/trends/january-its-anything-but-dry-campaign.md) - [Thoughtful Ice Cream Campaigns](https://www.trendhunter.com/trends/miniwinmonday.md)