# Hide-and-Seek Travel Ads The EasyJet Holidays Ad Follows Travelers on a Epic Game of Hide-and-Seek By Grace Mahas | Published 2019-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/easyjet-holidays References: [links.haymarket.mkt6316](http://links.haymarket.mkt6316.com/ctt?kn=26&ms=MjI1MTQyNzcS1&r=NTg0NTM2NzU0OTE0S0&b=0&j=MTY0MDEwNzUxMwS2&mt=1&rt=0) & [youtube](https://www.youtube.com/watch?v=1tk1DyWpxEU#action=share) The [EasyJet](https://www.trendhunter.com/trends/escape-the-uk) Holidays ad gained notable attention for its clever, millennial-focused campaign. It's the brand's first multi-million-pound campaign and follows a group of holiday-goers on an [epic game of hide-and-seek](https://www.trendhunter.com/trends/chaumets-holiday-2025) across multiple European getaways. The EasyJet Holidays campaign follows the travelers across a beach in the Algarve, a souk in Marrakech, and the mountains of Iceland. It underscores the range of destinations and travel packages available through EasyJet. The tagline of the EasyJet Holidays campaigns is: "The search for your perfect holiday is over" and boasts a play on words of the overall theme of the advertisement. The campaign was officially rolled out on November 29th during 'Gogglebox' on [Channel 4](https://www.trendhunter.com/trends/which-launches-a-festive-campaign) and will be supported by out-of-home content, print, cinema, and PR and social media efforts. Image Credit: EasyJet ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 27% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Millennial-focused Travel Ads:** There are disruptive innovation opportunities in creating travel campaigns that cater to millennials, who value experiences and unique adventures when they travel. - **Multi-destination Travel Packages:** There are disruptive innovation opportunities in creating more travel packages that cover multiple destinations, offering travelers greater options and flexibility in their itineraries. - **Playful Travel Campaigns:** There are disruptive innovation opportunities in creating playful and creative travel campaigns, as demonstrated by the success of the EasyJet Holidays hide-and-seek ad. ### Sectors Adopting This - **Travel and Tourism:** There are disruptive innovation opportunities in the travel and tourism industry by harnessing the power of creative and playful campaigns that resonate with millennials. - **Advertising and Marketing:** There are disruptive innovation opportunities in the advertising and marketing industry by experimenting with playful and creative campaigns that capture the attention and imagination of the target market. - **Media and Entertainment:** There are disruptive innovation opportunities in the media and entertainment industry by partnering with travel companies to produce engaging and entertaining content that resonates with audiences and inspires travel. ## Related on Trend Hunter - [Cost-Conscious Resort Getaways](https://www.trendhunter.com/trends/escape-the-uk.md) - [Snack Brand Travel Campaigns](https://www.trendhunter.com/trends/holiday-contest-campaign.md) - [Curated Luxury Travel Packages](https://www.trendhunter.com/trends/easyjet-holidays-luxury-collection.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Interactive Outdoor Candy Activations](https://www.trendhunter.com/trends/haribo-hide-n-seekers.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Departure Lounge Pop-Ups](https://www.trendhunter.com/trends/holidata-lounge.md)