# Vibrant Airline Birthday Campaigns The easyJet 20th Birthday Campaign Looks Back on Trips Taken By Rebecca Byers | Published 2015-10-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/easyjet-20th References: [marketingmagazine](http://www.marketingmagazine.co.uk/article/1363258/easyjet-launches-major-brand-campaign-celebrate-20th-birthday) & [20years.easyjet](https://20years.easyjet.com) The [easyJet](https://www.trendhunter.com/trends/jolly-trolley) 20th birthday campaign is vibrant and nostalgia-driven and features a awe-inspiring special edition airplane. Referring to their customers as "Generation EasyJet," the brand decided to center the campaign around customer-generated memories, making it a unique [consumer-generated campaign](https://www.trendhunter.com/trends/100-travelers). The birthday campaign uses the brand's bright orange and white color branding to create eye-catching ads. The easyJet 20th birthday campaign also includes a social engagement element, with a time capsule-style submission page where customers can upload and share their favorite travel memories that easyJet helped make possible. A similar campaign was recently launched to highlight the [Hennessy](https://www.trendhunter.com/trends/moet-hennessys-paris-concept) 250th birthday occasion. The easyJet 20th birthday campaign is an example of brands using emotional marketing to create deeper connections with consumers while referencing the passing of time. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 48% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Vibrant Airline Birthday Campaigns:** Opportunity for airlines to create vibrant and nostalgia-driven campaigns that engage customers through emotional connections and consumer-generated content. - **Customer-generated Memories:** Opportunity for brands to leverage customer-generated memories to create unique and personalized campaigns that resonate with consumers. - **Social Engagement in Anniversary Campaigns:** Opportunity for brands to incorporate social engagement elements, such as time capsule-style submissions, in anniversary campaigns to encourage customer participation. ### Industries Being Reshaped - **Airlines:** Opportunity for airlines to leverage vibrant birthday campaigns to enhance brand loyalty and create deeper connections with their customers. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop creative strategies that tap into customers' emotions and memories to drive engagement in anniversary campaigns. ## Related on Trend Hunter - [Festive Senior Deliveries](https://www.trendhunter.com/trends/jolly-trolley.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md) - [Curated Luxury Travel Packages](https://www.trendhunter.com/trends/easyjet-holidays-luxury-collection.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Tequila-Branded Pandemic Campaigns](https://www.trendhunter.com/trends/thecaz100-campaign.md)