# Accessible Insurance Services EasyInsure Customizes Coverage to Fit Diverse Income Brackets By Jana Pijak | Published 2016-03-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/easyinsure References: [easyinsure](http://www.easyinsure.ca/main.aspx) EasyInsure is an all-encompassing insurance platform that offers accessible coverage for users in all income brackets. Whether offering [car, home, health or business coverage](https://www.trendhunter.com/trends/group-benefits-platform), the [full-service broker](https://www.trendhunter.com/trends/ai-insurance-broker) is one of the fastest-growing in Canada. The personal and [commercial insurance offerings](https://www.trendhunter.com/trends/markel) by EasyInsure truly live up to the company's "insurance made easy" motto and are conveniently accessible on its website. Ideal for freelancers and entrepreneurs, this Canadian insurance service can be customized to fit one's budget restrictions and lifestyle needs. Curating a list of suggested insurance services, EasyInsure lets users purchase a plan that works for them online or by phone and boasts a user-friendly web platform that helps them keep track of all of their policies -- whether personal or commercial -- in one convenient place. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Customized Insurance:** EasyInsure offers personalized insurance with budget-friendly options for users in diverse income brackets, setting a trend for more insurance providers to offer customized plans. - **Digital Insurance Platforms:** The user-friendly web platform provided by EasyInsure sets a trend for other insurance providers to utilize technology in improving their services and accessibility. - **All-in-one Insurance Brokerage:** The all-encompassing insurance platform provided by EasyInsure sets a trend for more brokerage firms to offer a one-stop-shop style service. ### Where This Applies - **Insurance:** EasyInsure's approach to providing accessible coverage for users in all income brackets sets a precedent for more disruptive insurance providers that cater to specific demographics and their needs. - **Technology:** The digital platform used by EasyInsure provides a trend for more tech companies to collaborate with insurance providers to improve their accessibility and user experience. - **Small Business:** EasyInsure's budget-friendly options are well-suited for freelancers and entrepreneurs, and could set a trend for more insurance providers to cater specifically to the unique needs of small businesses. ## Related on Trend Hunter - [Convenient Home Insurance Apps](https://www.trendhunter.com/trends/the-amazon-insurance-store.md) - [Small Business Insurance Policies](https://www.trendhunter.com/trends/td-insurance-for-business.md) - [AI-Powered Auto Insurance Policies](https://www.trendhunter.com/trends/policyai.md) - [Insightful Insurance Industry Apps](https://www.trendhunter.com/trends/insurance-platforms.md) - [Purchase Insurance Protection](https://www.trendhunter.com/trends/sure.md) - [Whole Life Insurance Distributions](https://www.trendhunter.com/trends/goose-insurance.md) - [AI-Powered Self-Service Insurance Platforms](https://www.trendhunter.com/trends/aipowered-selfservice.md) - [Targeted Health Insurance Plans](https://www.trendhunter.com/trends/saskatchewan-blue-cross.md) - [Insurance Brokerage Firm Platforms](https://www.trendhunter.com/trends/insurance-brokerage-firm.md)