# No-Frills Fitness Facilities Britain's Easygym Offers Low Rates and No Extras By Michael Hines | Published 2011-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/easygym References: [springwise](http://www.springwise.com/health_wellbeing/easygym/) & [easygym](http://www.easygym.co.uk/) Fitness nuts looking for a low-priced and no-frills gym should head across the pond to check out easyGym, a new gym set to open this summer that offers pay-as-you-go memberships and no extra amenities. As you may know, [gym memberships](https://www.trendhunter.com/trends/elleto) can be incredibly expensive. Memberships usually have a ridiculously high monthly fee if you refuse to buy the multi-month memberships, which can be hundreds of dollars up front. The easyGym will offer memberships as low as $25 per month. Of course, these memberships come at a price, as easyGym isn't offering [common gym amenities](https://www.trendhunter.com/trends/fitness-chain) like saunas and swimming pools. Only time will tell if this no-frills gym will be embraced by the people. Maybe that time will come sooner than we think -- two easyGyms are already set to open in the U.K. this year. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Low-cost Gym Memberships:** The trend of offering low-priced gym memberships with no extras presents an opportunity for disruptive innovation in the fitness industry. - **No-frills Fitness Facilities:** The rise of no-frills gyms like easyGym that forgo amenities like saunas and swimming pools creates an opportunity for disruptive innovation in the fitness industry. - **Pay-as-you-go Memberships:** The trend of offering pay-as-you-go gym memberships allows for disruptive innovation in the fitness industry by providing more affordable and flexible options for consumers. ### Who This Affects Most - **Fitness Centers:** The rise of low-cost, no-frills gyms creates a disruptive innovation opportunity for traditional fitness centers to reevaluate their pricing and amenities. - **Health and Wellness:** The trend of offering low-cost gym memberships with no extras opens up an opportunity for disruptive innovation in the health and wellness industry by attracting price-conscious consumers. - **Technology and Fitness:** The rise of pay-as-you-go gym memberships presents a disruptive innovation opportunity for technology companies to develop innovative platforms and apps that facilitate flexible and affordable fitness experiences. ## Related on Trend Hunter - [Flexible Gym Access Platforms](https://www.trendhunter.com/trends/rep-gym-pass.md) - [In-Gym Hotels](https://www.trendhunter.com/trends/in-gym-hotel.md) - [Revolutionary Fitness Experiences](https://www.trendhunter.com/trends/revolutionary-fitness-experience.md) - [Fee-Free Rowing Workout Machines](https://www.trendhunter.com/trends/hydrow-core-rower.md) - [Fitness-Focused Group Purchasing Organizations](https://www.trendhunter.com/trends/group-purchasing-organization.md) - [App Workout Expansions](https://www.trendhunter.com/trends/peloton-gym.md) - [Teen Fitness Programs](https://www.trendhunter.com/trends/goodlife-fitness-teen-membership-programs.md) - [AI-Forward Fitness Software Systems](https://www.trendhunter.com/trends/eos-fitness.md) - [Ambitious Group Fitness Classes](https://www.trendhunter.com/trends/ambitious-group-fitness.md)