# Easy-Drinking American Lagers The 'Sloop Premium' Beer is Designed For Casual Summertime Sipping By Rahul Kalvapalle | Published 2023-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/easydrinking-american-lagers References: [brewbound](https://www.brewbound.com/news/sloop-brewing-co-presents-sloop-premium-lager) & [sloopbrewing](https://www.sloopbrewing.com/)  Sloop Brewing Company is preparing for the arrival of the [warm summer months](https://www.trendhunter.com/trends/citrus-sea-ipa) with the launch of 'Sloop Premium Lager,' a delectable American lager that is designed to function as an easy-drinking brew that is accessible to craft beer aficionados and casual beer-sippers alike. This particular American lager makes careful use of European hops, intelligently blended malted barley and water and happens to be cold-lagered, giving it a marvelously refreshing character that revolves around recognizable flavors and colors that are guaranteed to satisfy. The 'Sloop Premium Lager' is available in 12-packs of 12-ounce cans, and comes in at an unintimidating 4.6 percent ABV. "Sometimes you just want something clean, simple, and [easy drinking](https://www.trendhunter.com/trends/pabst-light) at the end of a long day or for a neighborhood gathering, and we think Sloop Premium can perfectly fill that niche," stated Sloop co-founder Justin Taylor. Image Credit: Sloop Brewing ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 46% | Activity: 56% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Easy-drinking Beers:** Simplified beers that can be appreciated by craft beer enthusiasts or casual drinkers alike. - **European Hops Blends:** Innovative combinations of European hops with American lagers produce refreshing flavors. - **Canned Beer Alternatives:** More craft brewers are offering their beers in cans, making them more portable and accessible. ### Who This Affects Most - **Alcoholic Beverages:** Breweries and distilleries can innovate in the development of easy-drinking beers and canned beverage options. - **Hospitality:** Bars and restaurants can cater to customers looking for accessible and refreshing brews in addition to their craft beer offerings. - **Packaged Foods:** Retailers can stock up on canned beer alternatives to offer customers convenient and accessible options for their next backyard barbecue or picnic. ## Related on Trend Hunter - [Unabashedly Traditional Lagers](https://www.trendhunter.com/trends/traditional-lager.md) - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md) - [Subtly Hopped Light Lagers](https://www.trendhunter.com/trends/subtlyhopped-light-lagers.md) - [Earthy Honey Lagers](https://www.trendhunter.com/trends/honey-lager.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/flagship-light-lagers.md) - [Crisply Crushable Premium Lagers](https://www.trendhunter.com/trends/premium-lager.md) - [Outdoorsy Harvest Lagers](https://www.trendhunter.com/trends/amber-harvest-lager.md)