# Anime-Inspired Subway Passes EasyCard Has Released a New Card Inspired by Sailor Moon's Wand By Colin Smith | Published 2022-01-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/easycard References: [hypebae](https://hypebae.com/2022/1/sailor-moon-stick-ic-card-taipei-taiwan-subway-pass-public-transportation-price-where-to-buy) & [momoshop.tw](https://www.momoshop.com.tw/com/Notice.jsp?msg1=FA0064) 'EasyCard,' Taipei's contactless subway payment card company, has unveiled a new form of its card, this time inspired by 'Sailor Moon.' Sailor Moon is a popular anime series that follows a set of girls with magical powers. The main character, Sailor Moon, holds the 'Moon Stick,' which is her iconic magical wand. Now, metro riders in Taipei can carry their own Moon Stick equipped with [EasyCard functionality](https://www.trendhunter.com/trends/pokmon-microsd-cards1). The EasyCard Moon Stick looks identical to a smaller version of the [anime character's wand](https://www.trendhunter.com/trends/huntrx-cosplay-light-stick-toy). It features a pink base with a gold emblem at the top accompanied by a golden moon, three colored gems, and a large crystal on top. The full wand only measures 18cm in length, meaning it can be carried in purses or bags. On top of this, the crystal on top of the wand will light up when payments are processed, so owners can know when their payments were successful. Image Credit: EasyCard Corporation ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 85% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Anime-inspired Payment Cards:** The popularity of anime culture creates an opportunity for companies to release payment card designs inspired by famous anime series. - **Contactless Payment Technology:** The use of contactless payment technology offers greater convenience and security for consumers. - **Personalized Payment Solutions:** Providing personalized payment solutions for consumers can build brand loyalty and increase revenue. ### Who This Affects Most - **Payment Technology:** The payment technology industry can capitalize on the popularity of anime culture to design and produce themed payment cards. - **Entertainment:** The entertainment industry can partner with payment technology companies to release branded payment cards based on popular shows and characters. - **Retail:** Retail companies can offer personalized payment solutions to customers by creating branded payment cards or partnering with payment technology companies to create co-branded cards. ## Related on Trend Hunter - [Cartoon-Inspired Metro Payments](https://www.trendhunter.com/trends/easycard-1.md) - [Anime-Themed Transit Cards](https://www.trendhunter.com/trends/the-first-slam-dunk.md) - [Magical Anime-Inspired Pizzas](https://www.trendhunter.com/trends/cardcaptor-sakura-pizza.md) - [Opulent Anime Fashion Collections](https://www.trendhunter.com/trends/jimmy-choo-x-sailor-moon.md) - [Anime Store-Inspired Accessories](https://www.trendhunter.com/trends/sakamoto-days.md) - [Fandom Cosplay Wands](https://www.trendhunter.com/trends/huntrx-cosplay-light-stick-toy.md) - [Dedicated Anime Streaming Channels](https://www.trendhunter.com/trends/sailor-moon-channel.md) - [Anime-Inspired Tech Accessories](https://www.trendhunter.com/trends/projectcstf-protection-from-impact.md) - [Cutesy Anime Travel Products](https://www.trendhunter.com/trends/pokmon-travel-gear.md)