# Cushioned Grip Lip Liners The Easy Way Lip Liner by Tilt Beauty Makes Beauty More Accessible By Laura McQuarrie | Published 2025-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/easy-way-lip-liner References: [tiltbeauty](https://tiltbeauty.com/products/the-easy-way-lip-liner)  The majority of beauty products are still designed without the needs of differently abled beauty lovers in mind, but [Tilt Beauty](https://www.trendhunter.com/trends/tilt-beauty) specializes in inclusively designed products, like The [Easy Way](https://www.trendhunter.com/trends/easy-bake-intense) lip liner, to bring more joyful, comfortable and accessible makeup to all. This skincare-infused formula with hyaluronic acid, ceramides and glycerin glides on smoothly to create plumper-looking lips and resists transferring and feathering over time. While many lip liners on the market are similarly designed to keep lips feeling soft and hydrated, The Easy Way sets itself apart with a first-of-its-kind cushioned grip for enhanced control and comfort. Thanks to its sensitive-safe ingredients, the fragrance-free, flavor-free formula boasts the National Psoriasis Foundation Seal of Recognition, and considerate packaging made this lip liner the first to get the [Arthritis Foundation’s](https://www.trendhunter.com/trends/the-grip-stick) Ease of Use certification. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 74% | Activity: 79% | Freshness: 53% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Beauty Products:** There's a growing demand for beauty products that cater to the diverse needs of consumers with various physical abilities. - **Skincare-infused Makeup:** The integration of skincare ingredients like hyaluronic acid into makeup products is transforming consumer expectations for multifunctional beauty items. - **Ergonomic Cosmetic Design:** Innovatively designed beauty tools, such as those with cushioned grips, are enhancing usability and comfort, appealing to a broader audience seeking ease of use. ### Where This Applies - **Cosmetics Industry:** The cosmetics industry is rapidly evolving with products that prioritize accessibility and inclusivity in design, expanding consumer reach. - **Skincare Industry:** Skincare-infused cosmetics are blurring the lines between skincare and makeup, offering new opportunities for hybrid product development. - **Assistive Technology:** The incorporation of user-friendly features in everyday products is influencing the assistive technology sector to innovate beyond traditional applications. ## Related on Trend Hunter - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Immersive Beauty Destinations](https://www.trendhunter.com/trends/plouise-city.md) - [Accessible Luxury Skincare Lines](https://www.trendhunter.com/trends/accessible-luxury-skincare.md) - [Canadian-Founded Beauty Expansions](https://www.trendhunter.com/trends/gee-beauty.md) - [Telenovela-Inspired Makeup Campaigns](https://www.trendhunter.com/trends/descubre-elfecto-campaign.md) - [Ear Acupressure Kits](https://www.trendhunter.com/trends/ear-seed-kit.md) - [Jelly Bronzer Sticks](https://www.trendhunter.com/trends/revolution-jelly-bronze-tint.md) - [Multitasking Lip Liners](https://www.trendhunter.com/trends/tower-28-oneliner.md) - [Long-Wear Stage-Proof Eyeliners](https://www.trendhunter.com/trends/stageproof-eyeliner.md)