# Functional Bottle Labels This Easy-to-Carry Bottle Label Concept Features a Built-In Handle By David Ingram | Published 2015-11-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/easy-to-carry References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/11/moj-sokic-concept.html) & [behance.net](https://www.behance.net/gallery/28850595/Sokic) Belgrade, Serbia-based designer Snežana Jeremić has created the concept for an easy-to-carry bottle label that combines branding with functionality. The design concept for these 'Moj Sokic' juice labels is simple yet brilliant in its execution. Each white label is attached underneath the lid of a juice bottle and flips upwards to let users easily grip, hang or store their juice bottle wherever they see fit. The concept cleverly mimics the function of a carabiner clip often found on [reusable water bottles](https://www.trendhunter.com/trends/elio), but executes the design in a cheap, marketable and disposable way. The easy-to-carry labeling is also [minimal and simplistic in its design](https://www.trendhunter.com/trends/nube), and a simple cutout shape of each type of fruit easily conveys the product and reveals the contents of the bottle. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Functional Packaging:** Opportunity for brands to incorporate functional elements into packaging design to enhance user experience. - **Branding Innovation:** Potential for brands to think outside the box and explore unique ways to integrate branding into product functionalities. - **Convenience Solutions:** Growing demand for packaging solutions that offer convenience and ease of use for consumers. ### Sectors Adopting This - **Beverage Packaging:** Opportunity for beverage companies to differentiate themselves by incorporating functional packaging concepts like the easy-to-carry bottle label. - **Marketing and Advertising:** Insight for marketers and advertisers to explore creative ways to integrate branding into everyday products, like the juice labels. - **Packaging Manufacturing:** Potential for packaging manufacturers to develop and produce innovative packaging designs that offer convenience features like the flip-up bottle label. ## Related on Trend Hunter - [Multifunctional Beverage Carriers](https://www.trendhunter.com/trends/thermobag-drink-carrier.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Travel-Friendly Toiletry Packaging](https://www.trendhunter.com/trends/carry-on-bottle.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Modernized Eco Beverage Packaging](https://www.trendhunter.com/trends/aroma-bottle.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Angled Grip-Friendly Water Bottles](https://www.trendhunter.com/trends/m2o-bottle-design.md) - [Peelable Dissolving Bottles](https://www.trendhunter.com/trends/dissolving-bottle.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md)