# Unconventional Western Americana-Inspired Shoes SHOES 53045 'S Bold EASY RID’AIR Have Dropped By Kalin Ned | Published 2020-02-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/easy-ridair References: [hypebeast](https://hypebeast.com/2020/2/shoes-53045-easy-rid-air-buckle-boot-faux-suede-release-information-first-look-western) & [shoes53045](https://shoes53045.com/products/easy-ridair) The latest release by David Tourniaire-Beauciel's contemporary footwear label SHOES 53045 is EASY RID’AIR and the silhouette is [bold and unconventional](https://www.trendhunter.com/trends/oao-les-arcs). The aesthetic of the shoes built on two main inspirations. For one, the EASY RID’AIR takes cues from Dennis Hopper's cult-classic movie 'Easy Rider' which premiered in 1969. On the other hand, the chic silhouette also draws style cues from [Western Americana](https://www.trendhunter.com/trends/booth-boots). The hardware is completely [removable](https://www.trendhunter.com/trends/bwd-high). SHOES 53045's EASY RID’AIR model will be available exclusively through the label's e-commerce platform. The pair will retail for $500 USD. The brand has decided to partially donate proceeds of each pair to benefit the environment. As a result, SHOES 53045 will plant a tree somewhere around the world for each pair that is sold. Image Credit: SHOES 53045 ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 89% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Bold Americana-inspired Shoes:** Disruptive innovation opportunity: Create a line of bold, Americana-inspired shoes that combine unconventional designs with classic Western elements. - **Removable Hardware Footwear:** Disruptive innovation opportunity: Develop a line of footwear with completely removable hardware that allows for customizable and versatile styling options. - **Sustainable Fashion Donations:** Disruptive innovation opportunity: Implement a business model that involves donating a portion of proceeds to benefit the environment, creating a positive impact through fashion. ### Where This Applies - **Footwear:** Disruptive innovation opportunity: Introduce unique and unconventional footwear designs that merge different cultural inspirations, attracting fashion-forward consumers. - **E-commerce:** Disruptive innovation opportunity: Build an exclusive e-commerce platform to sell niche and limited-edition products, providing a curated shopping experience. - **Sustainable Fashion:** Disruptive innovation opportunity: Incorporate sustainable practices into fashion brands, such as planting trees for each item sold, fostering eco-friendly consumer choices. ## Related on Trend Hunter - [Western Ranch-Inspired Footwear](https://www.trendhunter.com/trends/heydude-x-yellowstone-collection.md) - [Collaborative Dramatic Soled Boots](https://www.trendhunter.com/trends/2x4-boot.md) - [70s Skate Era-Inspired Footwear](https://www.trendhunter.com/trends/camino-and-the-coupe.md) - [Charitable Horse Sneakers](https://www.trendhunter.com/trends/horse-kicks.md) - [Boundary-Pushing Footwear Collabs](https://www.trendhunter.com/trends/oakley-factory-team-x-brain-dead.md) - [Durable Leather Footwear](https://www.trendhunter.com/trends/derby-hiker.md) - [Architectural Footwear Releases](https://www.trendhunter.com/trends/oao-les-arcs.md) - [Streamed Show-Inspired Footwear](https://www.trendhunter.com/trends/summerhouse-og.md) - [Reversible High-Top Unique Footwear](https://www.trendhunter.com/trends/bwd-high.md)