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# Side-Sealing Food Bags
Olin Design Group's Easy Pour Bag Gives Consumers More Control When Pouring

By Laura McQuarrie | Published 2016-09-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/easy-pour
References: [packagingdigest](http://www.packagingdigest.com/bags/90-degree-twist-on-reclosable-packaging1605) & [olindesigngroup](http://www.olindesigngroup.com/ZipandEasyPour.html)

The 'Easy Pour Bag' by the Olin Design Group introduces an easy-to-use, resealable alternative to the conventional bag-in-box system that's used to package and preserve many food products such as breakfast cereals. Unlike many [resealable bags](https://www.trendhunter.com/trends/mets-board-and-kouvolan-lakritsi) that are designed with some sort of closure system at the top, this one boasts an elongated side spout for [easy pouring](https://www.trendhunter.com/trends/corvaglia-sabrecap).

In the process of improving upon the way that food is typically dispensed from a resealable pouch packaging system, this design offers a way for consumers to exercise better portion control habits when eating.

The Easy Pour Bag is an inventive self-supporting bag system that's ideal for containing a variety of [dry goods like cereals and snacks](https://www.trendhunter.com/trends/cheezit-walking-taco).

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 28% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Resealable Packaging:** The Easy Pour Bag introduces a new type of resealable packaging that allows for easy pouring and better portion control.
- **Portion Control:** The elongated side spout enables better portion control for consumers, creating a trend towards healthier eating habits.
- **Self-supporting Bags:** The Easy Pour Bag's self-supporting design introduces a new innovation in packaging for dry goods.

### Industries Being Reshaped

- **Food Packaging:** The Easy Pour Bag disrupts the conventional bag-in-box system, providing a new option for food packaging.
- **Snack Foods:** The self-supporting design of the Easy Pour Bag makes it an ideal option for containing snack foods like chips and pretzels.
- **Cereal Industry:** The Easy Pour Bag's elongated side spout is particularly useful for cereal packaging, offering more control and convenience for consumers.

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