# Charitable High-Quality Masks Easy Mondays Offers Premium Masks That Give Back to the Community By Grace Mahas | Published 2020-09-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/easy-mondays1 References: [easymondays](https://easymondays.ca/) Easy Mondays is a new brand launched in 2019 by Jeremy Logan initially developed to offer high-quality, durable menswear. The first collection was set to launch in early 2020, but with the outbreak of the pandemic, the brand quickly released that there was a desperate need for face masks. Easy Mondays immediately pivoted to create premium face masks from exquisite Italian fabric originally meant for the brand’s menswear line. Currently, the brand offers re-usable and washable masks in a variety of styles and colorways for men, women, and children. Prices start at $15 CAD and are available online as well as in a variety of retail stores across Canada, with Toronto shops including Floorplay Socks, Thursdays, Andrews, and Philistine. Easy Mondays face masks will appeal to conscious consumers For every mask purchased, a mask is donated to a Canadian organization in need including organizations like Yonge Street Mission, Chai Lifeline, and more. Image Credit: Easy Mondays ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 39% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Face Masks:** Creating premium face masks that give back to the community. - **Pivoting in Response to Pandemic:** Quickly adapting to changing market needs and adjusting product offerings. - **Reusable and Washable Masks:** Providing sustainable alternatives to single-use masks. ### Sectors Adopting This - **Fashion Retail:** Offering high-quality masks as a new product category. - **Social Impact:** Collaborating with charitable organizations to support community needs. - **E-commerce:** Selling masks online through various retail platforms. ## Related on Trend Hunter - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Ultra-Ethical Charitable Sweatshirts](https://www.trendhunter.com/trends/good-for-sunday-x-cbc-collaboration.md) - [Elevated Haircare Product Launches](https://www.trendhunter.com/trends/monday-haircare.md) - [Premium Menswear Capsules](https://www.trendhunter.com/trends/classic-staples-remastered-collection.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Modern Professional-Focused Skincare Brands](https://www.trendhunter.com/trends/matter-of-monday.md) - [Luxe Monochromatic Basics](https://www.trendhunter.com/trends/every-other-thursday.md) - [Sustainable Canadian-Made Sleepwear](https://www.trendhunter.com/trends/sons.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md)