# Effortless Precision Eyeliners Maybelline's Eyestudio Hyper Easy Liquid Liner Has a Hexagonal Grip By Laura McQuarrie | Published 2023-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/easy-liquid-eyeliner References: [newbeauty](https://www.newbeauty.com/best-accessible-beauty-products/1) & [maybelline](https://www.maybelline.ca/en-ca/all-products/eye-makeup/liners/eyestudio-hyper-easy-liquid-eyeliner-eye-makeup?variant=Pitch+Black) [Maybelline's](https://www.trendhunter.com/trends/lifter-gloss-honeyd) Eyestudio Hyper Easy Liquid Liner pairs a revolutionary flex tip brush with a hexagonal grip so that users can achieve smooth and [precise eyeliner application](https://www.trendhunter.com/trends/stageproof-eyeliner) every time. This inclusive beauty product suits all levels and abilities, and it solves the problems caused by other liquid eyeliners that skip, slip and otherwise cause users hassle. With a brush tip that was expertly designed to fit the shape of the eye, this product delivers high-payoff color that doesn't smudge or budge for up to 24 hours. There's a need for more [accessible beauty products](https://www.trendhunter.com/trends/loreal-sync) like this Maybelline liquid eyeliner that considers users' physical abilities to ultimately promote inclusivity, empowerment and self-expression so that everyone has equal access to enjoy the transformative and confidence-boosting benefits of beauty. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 44% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Inclusive Beauty Products:** The need for inclusive beauty products that promote inclusivity, empowerment, and self-expression will continue to rise. - **Revolutionary Flexible Tips:** Revolutionary flexible tips in eyeliner brushes will be a growing trend in the makeup industry. - **24 Hour Color Technology:** Technology that provides long-lasting color in beauty products will become increasingly popular. ### Industries Being Reshaped - **Cosmetics:** Innovations in cosmetics will continue to lead to more inclusive and accessible beauty products. - **Healthcare:** Healthcare industries may look to partner with cosmetic companies to provide more accessible beauty products for individuals with disabilities. - **Technology:** Technology companies may invest in beauty products to develop more innovative and long-lasting color technologies. ## Related on Trend Hunter - [Cushioned Grip Lip Liners](https://www.trendhunter.com/trends/easy-way-lip-liner.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [24-Hour Liquid Liners](https://www.trendhunter.com/trends/247-ink-liquid-liners.md) - [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md) - [Accessibility-Focused Lip Liners](https://www.trendhunter.com/trends/alignment-lip-liner.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Grip-Friendly Mascaras](https://www.trendhunter.com/trends/lashscape-by-tilt.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md)