# Fully Exposed Fitness In Spain, Easy Gym Offers Members Completely Naked Workouts By Peter Vallas | Published 2011-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/easy-gym References: [odditycentral](http://www.odditycentral.com/funny/spanish-gym-offers-naked-workouts.html) In Arrigorriaga, Spain, a man by the name of Merche Laseca owns Easy Gym. What started off as a normal everyday workout center soon turned into a new hot spot. In recent years, Merche Laseca noticed that he was getting fewer members at his gym, so he decided to do a total revamp of Easy Gym by offering full naked workouts. Merche Laseca noticed that his area of Spain was becoming a popular destination for naturists. The area is also surrounded by almost 12 nudist beaches. Turning Easy Gym into a spot where people could workout nude quickly got a lot of attention and a lot of new members. With the rise of naturists around the area, it's certain that Easy Gym will succeed in the fitness business. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Naked Workouts:** The trend of naked workouts is disrupting the traditional gym experience and attracting naturist customers. - **Naturist Fitness:** The trend of naturist fitness is creating a new niche market for gym owners to target. - **Revamping Fitness Centers:** The trend of revamping traditional fitness centers with unique experiences is generating interest and new customers. ### Sectors Adopting This - **Fitness Centers:** The fitness industry has an opportunity to add naked workouts as an option to attract naturist customers and expand their market. - **Naturist Tourism:** The tourism industry in Spain's Arrigorriaga region has an opportunity to promote naturist fitness at Easy Gym and attract naturist tourists. - **Event Planning:** Event planners have an opportunity to organize nude workout events and capitalize on the trend of naturist fitness. ## Related on Trend Hunter - [In-Gym Hotels](https://www.trendhunter.com/trends/in-gym-hotel.md) - [Affordable 24/7 Gym Models](https://www.trendhunter.com/trends/pure-fitness.md) - [Revolutionary Fitness Experiences](https://www.trendhunter.com/trends/revolutionary-fitness-experience.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Fitness-Focused Coffee Shops](https://www.trendhunter.com/trends/fit-cafe.md) - [European Fitness Pop-Ups](https://www.trendhunter.com/trends/nordic-strong.md) - [AI-Forward Fitness Software Systems](https://www.trendhunter.com/trends/eos-fitness.md) - [In-Store Mixed-Reality Gyms](https://www.trendhunter.com/trends/worlds-smallest-gym.md) - [Adaptable Fitness Approaches](https://www.trendhunter.com/trends/adaptable-fitness.md)