# Vegan Pressed Powders HUDA BEAUTY Launches the Easy Bake Airbrush Matte Pressed Setting Powder By Debra John | Published 2026-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/easy-bake-airbrush-matte References: [sephora](https://www.sephora.com/ca/en/product/easy-bake-airbrush-matte-pressed-setting-powder-P520357?skuId=2925758&icid2=new_ca_skugrid_ufe:p520357:product)  [HUDA BEAUTY](https://www.trendhunter.com/trends/matcha-milk-cake) has introduced the 'Easy Bake Airbrush Matte Pressed Setting Powder,' expanding its 'Easy Bake' line with a compact, pressed formulation. Designed to deliver a smooth, matte finish, the powder is formulated to help set makeup, reduce the appearance of shine, and create a soft-focus effect on the skin. The product is intended to provide long-lasting wear, with performance designed to extend for up to 12 hours. The pressed powder features a finely milled texture that allows for even application and buildable coverage without a heavy or cakey appearance. Its portable format is designed for convenience, making it suitable for application or touch-ups throughout the day. The formulation is vegan and developed to support a lightweight, airbrushed look. Key ingredients include "rice starch powder, which helps absorb excess oil, and micronized powders that contribute to smooth layering and a refined finish." The product is compatible with a variety of application tools, including HUDA BEAUTY’s 'Easy Bake Marshmallow Sponge and Puff,' which are available separately. Image Credit: HUDA BEAUTY ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 61% | Activity: 68% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Beauty Products:** The rise of vegan ingredients like those in HUDA BEAUTY's pressed powder reflects a growing consumer demand for cruelty-free and sustainable beauty options. - **Portable Makeup Innovations:** The development of compact and easily transportable makeup products, such as HUDA BEAUTY’s pressed powder, caters to changing consumer lifestyle needs for convenience and on-the-go application. - **Long-wear Beauty Solutions:** Innovations in makeup formulations that ensure extended wear, like the 12-hour lasting power of this pressed powder, are becoming increasingly popular in response to demands for time-efficient beauty routines. ### Sectors Adopting This - **Cosmetics Manufacturing:** The introduction of finely milled vegan pressed powders signifies an industry shift towards eco-friendly and high-performance cosmetics, driven by advanced manufacturing techniques. - **Beauty Tools and Accessories:** Complementary products such as the 'Easy Bake Marshmallow Sponge and Puff' demonstrate the industry's focus on offering complete makeup solutions and enhancing user experience. - **Sustainable Packaging:** Convenient and portable beauty packaging reflects continuous innovation within this industry, influenced by consumer preferences for minimalistic and sustainable design. ## Related on Trend Hunter - [Superfine Cosmetics Powders](https://www.trendhunter.com/trends/set-it-down-loose.md) - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Blurring Balm Setting Sprays](https://www.trendhunter.com/trends/blurring-balm-setting-spray.md) - [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md) - [Filipino Dessert-Inspired Cosmetics](https://www.trendhunter.com/trends/huda-beauty-2.md) - [Portable Setting Powders](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder.md) - [Longwear Bronzing Balms](https://www.trendhunter.com/trends/hoola-wave-cream-bronzer-balm-1.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Ultra-Fine Setting Sprays](https://www.trendhunter.com/trends/cloud-set.md)