# Inclusive Golfing Capsules Eastside Golf Partners with Mercedes-Benz USA for a New Women's Capsule By Kanesa D | Published 2024-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eastside-golf-5 References: [prnewswire](https://www.prnewswire.com/news-releases/eastside-golf-teams-up-with-mercedes-benz-usa-to-launch-capsule-collection-and-activations-to-increase-inclusivity-in-the-sport-302110409.html) & [eastsidegolf](https://eastsidegolf.com/)  [Eastside Golf](https://www.trendhunter.com/trends/1961-project) has forged a strategic partnership with Mercedes-Benz to drive impactful change within the golfing community. This collaboration has led to the launch of three pivotal initiatives to foster grassroots engagement and spotlight diversity within the sport. One key initiative is the release of a nine-piece women's capsule collection. The co-branded women's capsule collection reflects Eastside Golf's ethos of inclusivity and authenticity, empowering female golfers to express themselves authentically while embracing the sport they love. "Eastside Golf is actively reshaping the cultural dialogue surrounding golf, and our collaborative efforts advance our common goal of fostering greater diversity and equity within the sport. We are thrilled to join forces with Eastside to craft distinctive, impactful experiences that uplift underrepresented communities and propel progress toward a more inclusive future for golf," said Monique Harrison, Head of Brand Marketing at [Mercedes-Benz USA](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic). The women's capsule collection launch was marked by an exclusive event showcasing the innovative products to a select audience. Image Credit: Eastside Golf ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 22% | Activity: 20% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Women's Golf Fashion:** Opportunities for creating fashionable and inclusive clothing options for female golfers that empower self-expression. - **Grassroots Golf Engagement Initiatives:** Potential in developing initiatives to engage diverse communities and spotlight inclusivity within the golfing world. - **Co-branded Capsule Collections:** Possibilities for collaboration between brands in launching exclusive product lines to drive impactful change and highlight diversity. ### Where This Applies - **Fashion Industry:** Potential for fashion brands to tap into the growing market of inclusive and stylish golf attire for women. - **Sports Marketing:** Opportunities for sports marketing agencies to develop grassroots engagement strategies and showcase diversity within the golfing community. - **Collaborative Partnerships:** Potential in forming strategic partnerships between companies to launch co-branded collections that promote inclusivity and cultural dialogue transformation. ## Related on Trend Hunter - [Elevated Golf Apparel](https://www.trendhunter.com/trends/eastside-golf-4.md) - [Collab Golf Culture Capsules](https://www.trendhunter.com/trends/hypegolf-japan.md) - [Dedicated Golf-Focused Retail Locations](https://www.trendhunter.com/trends/eastside-golfs.md) - [Luxe Golf-Inspired Accessories](https://www.trendhunter.com/trends/ring-concierge-x-malbon.md) - [Blue Tonal Footwear Collaborations](https://www.trendhunter.com/trends/take-flight-collection.md) - [Trailblazing Golf Events](https://www.trendhunter.com/trends/original-tee-golf-classic.md) - [Contemporary Golf Capsules](https://www.trendhunter.com/trends/malbon-golf-x-honma-club.md) - [Nocturnal Golfwear Drops](https://www.trendhunter.com/trends/midnight-driving-club.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md)