# Terrifying Tetris Advertisements Eastpak's Newest Campaign Contorts Humans into Game Pieces By Carly Foy | Published 2011-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eastpak References: [mashable](http://mashable.com/2011/04/25/eastpak-human-tetris/) & [eastpak](http://www.eastpak.com/catalog/en/) The newest [Eastpak](https://www.trendhunter.com/trends/trompe-loeil-bags) advertisements have taken the idea of [Tetris](https://www.trendhunter.com/trends/tetris-solid) to a new level. Marketed as a social media campaign, the Eastpak commercial jumpstarting the project features friends jumping off the ledge of a building, only to fall into perfect Tetris shapes on the ground below. What sets this Eastpak campaign apart from other companies that have used the human Tetris idea is that Eastpak offers their [Facebook](https://www.trendhunter.com/trends/cape-town) "likers" to actually play the Tetris game. The Eastpak game takes friends' photos and superimposes them onto the bodies of previously formed human Tetris pieces. Of course, the shock factor of your friends falling off a building may put you off a little bit, but it's a clever idea to get Eastpak's message that they are "Built to resist" across. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Human Tetris:** There is an opportunity for companies to create unique marketing campaigns that use the concept of human Tetris to create viral content. - **Interactive Social Media Campaigns:** Brands can leverage social media platforms to create interactive campaigns that engage consumers in a playful way like Eastpak's Tetris game. - **Shock Advertising:** There is another form of shock advertising that is not offensive but may make people stop in their tracks and watch, like Eastpak's Tetris Advertisements. ### Who This Affects Most - **Fashion:** Fashion brands could implement interactive campaigns using the concept of human Tetris to market their products in a fun and engaging way. - **Marketing and Advertising:** Marketing and advertising companies should explore the use of shock advertising techniques in their campaigns to leave a lasting impression. - **Video Game Industry:** The video game industry can use the concept of human Tetris to create unique and innovative games that push the boundaries of what is possible in gaming. ## Related on Trend Hunter - [Blockish Oversized Stacking Games](https://www.trendhunter.com/trends/tetris-tumble-xl.md) - [Game-Inspired Playable Puzzle Sets](https://www.trendhunter.com/trends/tetris-solid.md) - [Dishwasher Puzzle Games](https://www.trendhunter.com/trends/tetris-fully-loaded.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Iconic Game Thriller Films](https://www.trendhunter.com/trends/tetris-1.md) - [Game-Honoring Energy Drink Branding](https://www.trendhunter.com/trends/red-bull-tetris.md) - [Chicken Nugget-Shaped Gaming Devices](https://www.trendhunter.com/trends/tetris-device.md) - [Video Game-Like Bookcases](https://www.trendhunter.com/trends/tetris-bookcase.md) - [Sleek Modern Bag Collections](https://www.trendhunter.com/trends/trompe-loeil-bags.md)