# Translucent Booze Keepers The Eastman Innovation Lab Topo Flask Keeps No Secrets By Vivian Lau | Published 2012-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eastman-innovation-lab-topo-flask References: [fastcodesign](http://www.fastcodesign.com/1670424/a-flask-for-the-modern-gentleman-made-of-plastic) & [innovationlab.eastman](http://www.innovationlab.eastman.com/insights/default.aspx) The Eastman Innovation Lab Topo flask is a deviation from the conventional [sleek and shiny tin flask](https://www.trendhunter.com/trends/elements-collection-1) that masks its alcohol so well. This plastic design is changing things up for sure, as the crystal-like exterior brandishes any [strong and expensive drinks](https://www.trendhunter.com/trends/whisky-designs) it holds with little regard for its owner's privacy. Eastman Innovation Lab collaborated with designers at Ziba to take the [durable Tritan plastic](https://www.trendhunter.com/trends/ghost-labs) to new configurations. With contours covering both faces of the container, it mirrors the Tenesse hills, the historical birthplace of American Whiskey. In addition to this tribute, the design adds even more depth to the sloshing reservoir inside. The Topo flask is the ultimate gentleman's flask. It screams confident and class, with a little bit of edge. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Translucent Alcohol Containers:** Opportunity for developing innovative and visually appealing plastic containers that showcase the contents of alcoholic beverages. - **Crystal-like Exterior:** Potential for creating unique flask designs using durable materials like Tritan plastic to create crystal-like exteriors that enhance the visual appeal of the product. - **Geographical Tribute Designs:** Demand for flasks that pay homage to historical locations or birthplaces of specific alcoholic beverages, providing a unique and meaningful touch for enthusiasts. ### Sectors Adopting This - **Alcoholic Beverage Packaging:** Disruptive innovation opportunity in developing new packaging materials and designs for alcoholic beverages that embrace transparency and unique aesthetics. - **Plastic Manufacturing:** Plastic manufacturers can explore the use of durable materials like Tritan plastic to create innovative containers and flasks with crystal-like exteriors, appealing to a niche market segment. - **Gift and Souvenir Merchandise:** Opportunity for gift and souvenir companies to create flasks that offer geographical tribute designs, providing a unique selling proposition for travelers and collectors. ## Related on Trend Hunter - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Handcrafted Collaboration Flasks](https://www.trendhunter.com/trends/shinola-x-vermont-copper-flask.md) - [Leakproof Adventurer Flasks](https://www.trendhunter.com/trends/yeti-flask.md) - [Flask Phone Cases](https://www.trendhunter.com/trends/flask-phone-case.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Sleek Elevated Flat-Shaped Flasks](https://www.trendhunter.com/trends/watr.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Self-Measuring Cocktail Glasses](https://www.trendhunter.com/trends/elevated-craft-hybrid-cocktail-glass.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)