# Nutrition Therapy Dog Foods Side by Side Combines Whole Foods with Eastern Food Therapy for Dogs By Laura McQuarrie | Published 2024-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eastern-food-therapy-for-dogs References: [sidebysidepet](https://sidebysidepet.com/pages/balance-indicator)  With Eastern Food Therapy (EFT,) people modify their diet to include habits and foods that nurture the body's energies and [Side by Side](https://www.trendhunter.com/trends/side-by-side-pet) combines [nourishing whole foods](https://www.trendhunter.com/trends/whole-food-mixer) with Eastern Food Therapy for dogs. The holistic pet nutrition company creates nutritionally balanced natural foods for dogs informed by the 5,000-year-old practice, which categorizes foods based on their inherent thermal nature and effects on the body, and identifies their energetic properties as Warming, Cooling or Neutral. To help pet parents find the formulas most supportive for their pets' needs, Side by Side created a patented, [AI-powered Balance Indicator](https://www.trendhunter.com/trends/pawco-ai). While cooling foods are refreshing, soothing, useful for clearing toxins and easier to digest, warming foods are invigorating, metabolism-boosting and beneficial for enhancing circulation. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 13% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **AI-powered Nutrition Indicators:** Advanced technology evaluates and customizes pet diets to align with specific health needs, integrating ancient nutritional practices with modern AI. - **Holistic Pet Wellness:** Bridging traditional knowledge with contemporary dietary science, holistic approaches are reshaping pet wellness through targeted, natural nutrition. - **Thermal-based Diets:** Categorization of foods by their thermal properties introduces a scientific yet ancient method of optimizing pet nutrition and overall health. ### Sectors Adopting This - **Pet Nutrition:** Incorporating Eastern Food Therapy, the pet nutrition industry innovates by developing new, holistic diet formulas categorized by energetic properties. - **Health Technology:** Utilization of AI to personalize pet diets showcases how health tech is expanding its application into holistic pet wellness. - **Natural Foods:** Focus on whole and natural ingredients in pet foods aligns with broader consumer trends towards health-conscious and ingredient-transparent products. ## Related on Trend Hunter - [AI-Powered Pet Diets](https://www.trendhunter.com/trends/side-by-side-pet.md) - [TCM-Inspired Dog Foods](https://www.trendhunter.com/trends/freezedried-raw-dog-food.md) - [Herb-Infused Pet Foods](https://www.trendhunter.com/trends/freezedried-raw-pet-food.md) - [Science-Backed Dog Food Recipes](https://www.trendhunter.com/trends/targeted-nutrition.md) - [Pet-Focused Nutrition Lineups](https://www.trendhunter.com/trends/ancestral-natural-pet-food.md) - [Plasma-Powered Dog Foods](https://www.trendhunter.com/trends/nutrientboost.md) - [Personalized Pet Nutrition](https://www.trendhunter.com/trends/feed-right.md) - [Advanced Nutrition Dog Foods](https://www.trendhunter.com/trends/nourish-protect.md) - [Functional Nutrition Dog Foods](https://www.trendhunter.com/trends/freezedried-nuggets.md)