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# Artisan Easter Tea Blends
Fortnum & Mason's Easter Tea Boasts a Botanical Flavor Profile

By Jana Pijak | Published 2020-04-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/easter-tea
References: [fortnumandmason](https://www.fortnumandmason.com/products/easter-tea)

[Fortnum & Mason's](https://www.trendhunter.com/trends/fortnum-and-mason-dubai) Easter Tea blend consists of loose leaf black Ceylon tea leaves and marigold and cornflower blossoms. The holiday-themed blend is also infused with elderflower and orange blossom ingredients and is an afternoon treat that tastes best when served alongside light snacks.

This aromatic Easter Tea blend boasts a botanical flavor profile and is just one of the artisan offerings from Fortnum & Mason this holiday. The fine food retailer also offers a variety of opulent chocolate eggs for those with a sweet tooth, along with artisan hampers, wine and spirit gifts and more.

While most Easter traditions are child-focused -- from Easter egg hunts to DIY crafts -- more food and beverage brands are appealing to adults with handcrafted sweets and products like this signature tea blend.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 47% | Activity: 74% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Artisan Easter Blends:** Food and beverage companies can capitalize on the trend of handcrafted and specialty products for holidays such as Easter.
- **Botanical Flavor Profiles:** The demand for unique and natural flavor profiles in food and beverages presents an opportunity for companies to experiment with botanical ingredients.
- **Adult-centric Easter Offerings:** Brands can explore the market of adults seeking indulgent and sophisticated Easter treats beyond traditional children-focused products.

### Who This Affects Most

- **Food and Beverage:** Food and beverage businesses can create artisan products for holidays like Easter, such as specialty tea blends and handcrafted chocolate.
- **Natural Products:** Companies that offer natural and botanical ingredients can supply the growing demand for products with unique flavor profiles.
- **Gifts and Hampers:** Businesses that specialize in gifting, such as Fortnum & Mason, can expand their product offerings to include artisan Easter products catering to adult tastes.

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