# Sour Fudge Easter Bunnies Russell Stover Easter Sours! are a Tasty Twist on Chocolate Bunnies By Katherine Pendrill | Published 2020-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/easter-sours References: [delish](https://www.delish.com/food-news/a31053116/russell-stover-sour-fudge-bunnies-and-eggs/) & [target](https://www.target.com/p/russell-stover-easter-sours-watermelon-bunny-3oz/-/A-78207231?clkid=0333719dN564011ea8e6e42010a246c12&lnm=81938&afid=Skimbit%20Ltd.&ref=tgt_adv_xasd0002) While chocolate bunnies are an Easter staple, [Russell Stover](https://www.trendhunter.com/trends/russell-stover-chocolates) is shaking things up with its new Easter Sours! collection. Russell Stover is well known for its classic milk [chocolate Easter bunnies](https://www.trendhunter.com/trends/the-hershey-company-easter). This year, the brand has debuted Easter Sours!, which is an unexpected take on its signature product. The new Easter Sours! consist of three-ounce bunnies made of white fudge infused with a sour kick. The bunnies come in three different sour varieties, including Blue Raspberry, Watermelon, and Cherry. As the description reads: "Enjoy the creaminess of white fudge combined with eye-popping sweetness. But wait – we’re not done! Next there is an explosion of mouth puckering sour cherry flavor." For those who can't handle a whole bunny, the Easter Sours! collection also includes one-ounce [Easter eggs](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs) in the same Blue Raspberry, Watermelon, and Cherry sour flavors. Image Credit: *Russell Stover.* ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sour Fudge Easter Bunnies:** Creating unique variations of traditional products like Easter bunnies by infusing them with sour flavors. - **Unexpected Flavor Combinations:** Exploring the combination of sweet and sour flavors in confectionery products. - **Miniature Easter Treats:** Offering smaller-sized versions of traditional Easter treats like eggs for convenience and portion control. ### Industries Being Reshaped - **Confectionery:** Opportunity for confectionery companies to innovate and differentiate their products by introducing unique flavor combinations. - **Holiday Season:** Disruptive innovation opportunity for companies in the holiday season market to offer unconventional twists on traditional products. - **Food Packaging:** Demand for creative and visually appealing packaging for Easter treats to enhance the consumer experience. ## Related on Trend Hunter - [Tart Multi-Colored Easter Candies](https://www.trendhunter.com/trends/lamb-sour-rainbows-candy-cube.md) - [Sour Easter Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-sour-eggs.md) - [Sour Easter Snack Boxes](https://www.trendhunter.com/trends/cadbury-dairy-milk-sour-patch-kids.md) - [Bunny-Shaped Strawberry Licorice](https://www.trendhunter.com/trends/twizzlers-bunnies.md) - [Low-Sugar Easter Gummies](https://www.trendhunter.com/trends/low-sugar-easter-candies.md) - [Small-Batch Springtime Chocolates](https://www.trendhunter.com/trends/sanders-easter-products.md) - [Easter-Themed Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-carrots.md) - [Easter-Branded Snack Ranges](https://www.trendhunter.com/trends/2026-easter-product-line.md) - [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md)