# Heartfelt Easter Bunny Ads This Adorable Ad Tells the Story of How the Easter Holiday Came to Be By Ell Smith | Published 2018-03-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/easter-holiday References: [adweek](http://www.adweek.com/brand-marketing/ever-wonder-how-the-easter-bunny-was-born-this-gorgeous-ad-tells-a-sweet-origin-story/) & [adforum](https://www.adforum.com/award-organization/6650183/showcase/2017/ad/34543731) This touching ad from the German food brand Netto Marken-Discount is reminding consumers to come together as a family this [Easter holiday](https://www.trendhunter.com/trends/easter-2025). Presented in a fable-inspired style, this [animated ad spot](https://www.trendhunter.com/trends/sainsburys-christmas-ad) tells the fictional story of how Easter came to be. According to the ad, the holiday is the result of a hen and a rabbit meeting at a nightclub and giving birth to a baby bunny, hatched out of an egg. The adorable hybrid creature looks like a bunny, but lays eggs like a chicken, making for a few embarrassing accidents at school. The little creature runs around the forest laying [colorful eggs](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg), which are later collected by a few children from a neighboring city. This leads to international fame for the egg-laying bunny, who is later pictured lounging on a bed of carrots. By the end of the ad, the little creature decides to return home to spend time with his parents, who loved him prior to fame. Image Credit: Netto Marken-Discount ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Family-centric Holiday Ads:** Brands can create touching ads based on holiday themes and family values to emotionally connect with consumers. - **Fantastical Fable-inspired Advertisements:** Creating animated ads with imaginative and fictional storylines add a touch of whimsy and appeal to consumers’ sense of wonder and playfulness. - **Unexpected Marketing Strategies:** Brands that take risks and create clever, unconventional marketing strategies can attract attention and become viral hits on social media platforms. ### Where This Applies - **Food and Beverage:** Food brands can use holidays as an opportunity to create themed ads that showcase their products and highlight family values around the dinner table. - **Animation and Film Production:** Companies can produce creative and colorful animated ads featuring fictional characters and fables that capture the imaginations of viewers. - **Advertising and Marketing:** Ad agencies can develop unexpected marketing campaigns that playfully leverage holidays and cultural events to create emotional bonds with consumers. ## Related on Trend Hunter - [Interactive Easter Chocolate Experiences](https://www.trendhunter.com/trends/gold-bunny.md) - [Cheeky Easter Candy Campaigns](https://www.trendhunter.com/trends/save-a-chocolate-bunny-eat-hichew-campaign.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Artisanal Easter Kits](https://www.trendhunter.com/trends/hoppy-easter-basket.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Tasty Easter Activation Campaigns](https://www.trendhunter.com/trends/the-big-easter-bunny-off.md) - [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md) - [Decadent Easter Chocolate Collections](https://www.trendhunter.com/trends/ferrero-rocher-easter-range.md) - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md)