# Minimalist Chocolate Egg Packaging The Easter Egg Packaging for 'EGGOISM' Proves That Less is More By Laura McQuarrie | Published 2017-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/easter-egg-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/03/troufa-easter-egg-packaging.html) & [luminous.gr](http://luminous.gr/projects/troufa-easter-egg-packaging) Because most store-bought chocolate eggs must be protected from melting and breaking before they safely arrive in the hands of a consumer, most Easter egg packaging designs involve a copious amount of paper and plastic. This refreshing design for 'EGGOISM' from the Luminous Design Group adopts a much more minimalist approach for its packaging solution. What makes this unique frame-style packaging system a standout is that the designers specifically created the structure to look like the silhouette of a chicken, with the precious [chocolate Easter egg](https://www.trendhunter.com/trends/venchi-easter-range) nestled at its center. The artful and shapely Easter egg packaging for the EGGOISM chocolate egg could even potentially double as a sophisticated piece of decor for the spring season leading up to the holiday. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 76% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Packaging:** The EGGOISM chocolate egg packaging exemplifies the trend of minimalist packaging, offering a sleek and simple design that stands out. - **Sustainable Packaging:** With its reduced use of paper and plastic, the EGGOISM chocolate egg packaging showcases a trend towards more sustainable packaging solutions. - **Design Integration:** The EGGOISM chocolate egg packaging demonstrates the trend of integrating design elements into product packaging, creating a visually striking and functional piece. ### Where This Applies - **Food Packaging:** The minimalist and unique design of the EGGOISM chocolate egg packaging presents disruptive innovation opportunities in the food packaging industry. - **Confectionery:** The EGGOISM chocolate egg packaging's creative and attractive design has the potential to disrupt the confectionery industry by offering a visually compelling packaging experience. - **Home Decor:** The EGGOISM chocolate egg packaging, doubling as a sophisticated piece of decor, opens up disruptive innovation opportunities for the home decor industry by combining functionality and aesthetics. ## Related on Trend Hunter - [Textural Flat Easter Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-eggs.md) - [Pyramid-Shaped Chocolate Eggs](https://www.trendhunter.com/trends/edgy-egg.md) - [Durable Egg Packaging Designs](https://www.trendhunter.com/trends/egg-packaging1.md) - [Paintable Easter Chocolates](https://www.trendhunter.com/trends/painting-kit-easter-edition.md) - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md) - [Vegan Easter Chocolates](https://www.trendhunter.com/trends/salted-caramel-easter-egg.md) - [Artisan Easter Egg Treats](https://www.trendhunter.com/trends/loeuf-gourmand.md) - [Eco Easter Product Packaging](https://www.trendhunter.com/trends/ferrero-easter-range.md) - [Limited-Edition Danish Easter Treats](https://www.trendhunter.com/trends/lakrids-by-blow-gg.md)