# Branded Easter Cocktails Diageo's Seasonal Cocktail List Includes Bourbon, Scotch and Rum Recipes By Jana Pijak | Published 2019-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/easter-cocktails References: [diageo](https://www.diageo.com/) This selection of seasonal Easter cocktails from [Diageo](https://www.trendhunter.com/trends/keegan-mcgregor) incorporates products from the spirits conglomerate's bourbon, scotch and rum brands. Consisting of a Bulleit Bourbon Lemonade from Bulleit, a [Johnnie Walker](https://www.trendhunter.com/trends/readytoserve-cocktails) Scotch & Soda and a Captain [Morgan](https://www.trendhunter.com/trends/captain-morgan-original-spiced-gold) Captain & Ginger, this collection celebrates the coming spring season and fuses premium spirits with fresh and healthy ingredients. Diageo's Bulleit Bourbon Lemonade is a recipe blending Bulleit Bourbon, fresh lemonade and a slice of lemon while its Johnnie Walker Scotch & Soda features a mix of Johhnie Walker Red Label Blended Scotch Whiskey, Club Soda and Lemon Twist. Lastly, the Captain Morgan Captain & Ginger cocktail combines Captain Morgan Original Spiced Rum with Ginger Ale and a lime wedge. Focusing on simplicity and freshness, Diageo creates Easter cocktails that are both festive and accessible to amateur mixologists. The drinks are tasty, easy to create and make a seamless transition from spring to summer. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Seasonal Cocktails:** Opportunity for bars and restaurants to create unique and festive drinks for different seasons. - **Mixology Trends:** Potential for new and innovative cocktail recipes using premium spirits and fresh ingredients. - **Amateur Mixologists:** Rise in interest and demand for easy-to-make cocktails that can be crafted at home. ### Who This Affects Most - **Beverage and Alcohol:** Opportunity for alcohol brands to create seasonal cocktail recipes and promote their products. - **Hospitality and Entertainment:** Potential for bars, restaurants, and event venues to offer unique and festive drink options to attract customers. - **Home Bartending:** Demand for cocktail recipe books, home bartending tools, and online tutorials catering to amateur mixologists. ## Related on Trend Hunter - [Adult-Targeted Easter Treats](https://www.trendhunter.com/trends/seasonal-easter-products.md) - [Mother's Day-Ready Cocktails](https://www.trendhunter.com/trends/springinspired-cocktail-recipe.md) - [Easter-Themed Gin Spirits](https://www.trendhunter.com/trends/hot-cross-gin.md) - [Branded Holiday Cocktails](https://www.trendhunter.com/trends/signature-cocktail.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Award-Winning Drink Recipes](https://www.trendhunter.com/trends/keegan-mcgregor.md) - [Summer-Ready Scotch Whisky Cocktails](https://www.trendhunter.com/trends/scotch-whiskey-cocktails.md) - [Vibrant Whisky Cocktails](https://www.trendhunter.com/trends/single-malt-cocktails.md) - [Holiday-Themed Bottled Cocktails](https://www.trendhunter.com/trends/premium-seasonal-cocktails.md)