# Nostalgic Chocolate Stores Cadbury Styled Its Easter Chocolate Pop-Up Like an 80s Video Store By Laura McQuarrie | Published 2020-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/easter-chocolate-pop-up References: [famouscampaigns](https://www.famouscampaigns.com/2020/03/cadbury-is-selling-creme-eggs-at-a-retro-video-store-themed-pop-up/) & [cremeeggeatertainment](https://www.cremeeggeatertainment.com/browse) Cadbury set up a unique Easter chocolate pop-up in the UK that offers a throwback to the 80s, as the entire store is styled like a video store. The launch of Cadbury's 80s-style store ties in with its recently launched EATertainment streaming service, which is centered on all things chocolate. Inside the pop-up, chocolate lovers will be able to browse the titles that are available on Cadbury’s EATertainment platform like The Last Delivery, which tells the story of a baker going to the "eggstreme." Visitors will also delight in being able to fill a movie-inspired tin with treats of their choosing. The Cadbury EATertainment video store in London is open for a limited time throughout March and April, offering an unconventional way for people to participate in an egg hunt. Image Credit: Cadbury ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Retro-themed Pop-up Stores:** Opportunity to create unique and memorable brand experiences by replicating retro themes in pop-up stores. - **Experiential Branding:** Chance to build strong brand loyalty and create memorable experiences through interactive and immersive in-store branding. - **Bringing Online Content Offline:** Innovative ways to bring online content into the physical space, creating a seamless brand experience that drives customer engagement. ### Sectors Adopting This - **Chocolate Industry:** Opportunity to bring new life to chocolate products through unique and interactive branding experiences. - **Retail Industry:** Chance for retail companies to offer unique in-store experiences that drive customer engagement and create brand loyalty. - **Entertainment Industry:** Potential for entertainment companies to expand their reach and engagement by bringing their content to physical spaces. ## Related on Trend Hunter - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md) - [Candy-Filled Egg-Shaped Treats](https://www.trendhunter.com/trends/cadbury-easter-eggs.md) - [Sour Easter Snack Boxes](https://www.trendhunter.com/trends/cadbury-dairy-milk-sour-patch-kids.md) - [Cinema-Inspired Chocolates](https://www.trendhunter.com/trends/a24-movie-chocolate.md) - [Virtual Chocolate Stores](https://www.trendhunter.com/trends/virtual-chocolate-store.md) - [Caramelized Popcorn Easter Eggs](https://www.trendhunter.com/trends/baileys-chocolate-popcorn-egg.md) - [Viral Chocolate Easter Eggs](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg.md) - [Artisanal Easter Chocolates](https://www.trendhunter.com/trends/2024-easter-collection.md) - [Speckled Easter Chocolate Snacks](https://www.trendhunter.com/trends/poppets-poppeggs.md)